Social Media Manager

About the Role

We are seeking a creative, data-driven, and highly organized Social Media Manager to lead and execute our social media strategy across multiple platforms. This individual will be responsible for building brand awareness, driving audience engagement, creating compelling content, and supporting marketing initiatives that help accelerate company growth.

The ideal candidate combines creativity with analytics, understands emerging digital trends, and thrives in a fast-paced environment.

Responsibilities

Social Media Strategy & Execution

Develop and execute comprehensive social media strategies aligned with business objectives.

Manage and grow company presence across LinkedIn, X (Twitter) and other relevant platforms.

Create and maintain editorial calendars to ensure consistent content delivery.

Plan and execute campaigns to increase brand awareness, engagement, and lead generation.

Content Creation

Create engaging posts, graphics, videos, and written content tailored to each platform.

Collaborate with internal teams to promote company initiatives, events, products, and thought leadership.

Ensure messaging and branding remain consistent across channels.

Repurpose long-form content into short-form social media assets.

Community Management

Monitor and respond to comments, messages, and customer inquiries.

Foster online communities and encourage audience engagement.

Build relationships with influencers, partners, and brand advocates.

Analytics & Reporting

Track KPIs including follower growth, engagement, impressions, website traffic, and conversions.

Provide regular performance reports and recommendations.

Conduct A/B testing and optimize campaigns based on insights.

Monitor competitors and industry trends to identify new opportunities.

Campaign Support

Partner with Marketing, Product, Sales, and Recruiting teams to support launches and campaigns.

Coordinate paid social campaigns when applicable.

Manage social media budgets and vendor relationships.

Qualifications

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).

3+ years of experience managing social media for a company or brand.

Strong copywriting and storytelling skills.

Experience with LinkedIn, Instagram, Facebook, X, YouTube, and TikTok.

Proficiency with tools such as Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.

Experience analyzing performance metrics and creating reports.

Strong organizational and project management skills.

Preferred

Experience with video editing and short-form video content.

Familiarity with Adobe Creative Suite or Figma.

Experience managing paid social campaigns.

Understanding of SEO and content marketing principles.

Experience working in SaaS, AI, technology, or startup environments.

Key Success Metrics

Audience growth across channels

Engagement rates

Content reach and impressions

Website traffic generated from social media

Lead generation and conversion metrics

Brand awareness and share of voice

What We're Looking For

Creative storyteller with excellent writing skills.

Strong understanding of digital marketing trends and emerging platforms.

Data-driven mindset with the ability to translate insights into action.

Self-starter who thrives in fast-paced environments.

Passion for building communities and growing brands.

About Tilda

Tilda Research is reimagining how clinical trials are run by bringing AI-native tools and AI teammates into clinical research operations. Our technology works alongside sponsor, CRO, and research teams to simplify study management, improve data quality, support real-time oversight, and help accelerate trial timelines.

We are building the future of clinical trial execution: one where research teams can spend less time on administrative bottlenecks and more time focused on patients, sites, and the work that moves new treatments forward. Tilda’s mission is rooted in the belief that clinical research should be faster, more efficient, more scalable, and more accessible — without losing the human judgment and care that patients and research teams deserve.

At Tilda, we are a team of builders, operators, researchers, and problem-solvers working at the intersection of healthcare, technology, and AI. We move quickly, think deeply, and care about building products and systems that create meaningful impact in the clinical research industry.