About Tilt 🛸

We’re building the next century of shopping, making it feel human, communal, and alive again. E-commerce has spent decades optimising for clicks, stripping away the trust, joy, and connection that once made shopping meaningful.

We’ve raised an $18M Series A from world-class investors to build the next era of commerce. Now, we’re hiring elite builders to make it happen.

Your Mission 🫵

As a Paid Ads Lead at Tilt, you will take the lead on driving growth, predominantly through paid acquisition channels like Google, Instagram and TikTok.

This role demands a strong background in performance marketing, experience managing diverse businesses and budgets, and a results-driven mindset.

You’ll have the opportunity to launch, optimise, and scale campaigns, owning what we envision as a significant growth engine for Tilt.

What You'll Do 👷

Responsibilities (0-3 months):

Develop an acquisition strategy for Google. Instagram and TikTok (Italy, Spain)
Analyze competitor strategies and integrate insights into campaigns
Improve ad ROAS
Recommend content iterations based on TikTok, Instagram and Google best practices
Collaborate with creatives to refine and iterate on high-performing ads
Reporting ownership

Responsibilities (3+ months):

Optimize campaigns to improve ROAS and scale spend beyond £100k/month
Test new channels and ad formats to diversify acquisition efforts
Make product recommendations to support paid acquisition efforts
Support organic Google, Instagram and TikTok efforts
Develop in-house influencer marketing function
Maintain an agile approach to competitor and market trends
Build or manage external resources to support growth

Requirements 📋

You must be an ambitious, curious, relentless, and no-ego problem-solver who is excited to build the future of shopping.

3+ years of experience in performance marketing
Fluency in English
Experience scaling budgets from 0-$50k pm, with efficient payback periods
Ability to work cross-functionally with stakeholders in marketing, partnerships, data, product, and engineering
A good eye for creatives, with the ability to discern content that speaks to users
Strong knowledge of tools, running effective campaigns, key metrics and attribution methodologies
You have an interest in fashion or internet culture, and can stay relevant

Why Tilt 💫

You’ll be joining a mission-driven team backed by world-class investors (TechCrunch)
You’ll own meaningful systems from day one, with real scope and autonomy
You’ll work alongside curious, kind, and wickedly smart teammates
You’ll help redefine how millions of people shop online

Curious what it’s like to work at Tilt? Start here.

Or just download the app on the UK App Store or UK Google Play and see for yourself.

We welcome applicants from all backgrounds and experiences, and we’re committed to fostering an inclusive, diverse workplace.

If you don’t meet every single requirement in the job description, please don’t be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we’re looking for.

Let us know if you need any adjustments during the application process — we’re happy to help.

Paid Ads Lead