Marketing Manager

From SaaS to Skills. Let’s Grow Something That Matters.

We’re Tiro. A fast-growing training provider changing lives through science and technology apprenticeships.

We think like a SaaS business. Agile. Data-Led. Obsessed with creating great user journeys. We just apply that energy to something bigger. We spark futures, matching fearless learners with forward-thinking employers to grow the talent that powers tomorrow.

Since 2005, we’ve been connecting hungry apprentices with ambitious employers from biotech start-ups to engineering giants. Our learners are shaping industries that power progress from COVID vaccines to climate innovation. And we’re proud to be part of that story.

Now, we need a Marketing Manager who can help us tell it louder, smarter, and with impact.

The Role

This is a role for a strategic doer. Someone who loves shaping brand and growth strategy but isn’t afraid to roll their sleeves up.

You’ll own and deliver Tiro’s marketing strategy, combining the best of SaaS and B2B marketing (data, storytelling, automation, experimentation) with our purpose-driven mission.

You’ll plan and execute campaigns that speak to employers and learners, manage agencies and budgets, and ensure Tiro’s story cuts through the noise. You’ll align closely with our sales and delivery teams, using data to inform decisions, track results, and keep us growing fast.

Over time, you’ll help scale the marketing function, defining roles, processes, and systems that future-proof our growth.

What You’ll Be Doing

You’ll lead the charge in making sure everyone knows who we are, what we stand for, and why apprenticeships in science and tech matter more than ever.

You’ll own our marketing strategy from top to bottom, bringing together creativity, data and purpose to tell stories that make people stop scrolling and start caring.

You’ll plan and run campaigns that speak directly to businesses and learners. You’ll find the magic in the numbers, using data and insight to guide every decision. You’ll get hands-on with content, socials, and email and work with agencies to deliver marketing that moves the needle.

You’ll use your SaaS-style smarts to build out journeys that nurture, convert and delight. And as we grow, you’ll shape how marketing grows too, designing the systems, processes, and playbooks that set us up for scale.

In short, you’ll be the voice of Tiro. Helping us show the world that great apprenticeships don’t just change careers, they change lives.

About You

You get it. You’ve worked in fast-paced, digital-first environments where things move quickly, and ideas matter.

You’ve come from SaaS, with strong B2B marketing, where DATA drives everything, TESTING is second nature, and STORYTELLING sells.

But now you want to use those skills for something that actually makes a difference.

You’ll love this role if you’re a BUILDER.  Someone who likes starting with a blank page and creating something brilliant. You’re curious, confident, and not afraid to have an opinion. You thrive on autonomy but you’re also a great collaborator.  Someone who brings people together around ideas.

You’re comfortable diving into reports one minute and crafting a killer campaign the next. You’re strategic, hands-on, and just as happy learning new tools as you are shaping the big picture.

Most of all, you care about people. The learners, the employers, and the team around you. Because at Tiro, marketing isn’t just about metrics. It’s about making an impact.

We’re Not SaaS. We’re Something Bigger.

Sure, we think like a SaaS company. We’re agile. We move fast. We use data, insight and automation to scale.

But here’s the thing. We’re not selling software, we’re changing lives.

Our “users” are real people.  Learners taking their first big step and employers building the workforce of tomorrow.

Our “product” isn’t a platform. It’s opportunity, growth, and human potential.

Our “retention strategy” isn’t about renewals. It’s about helping people stay in careers they love and long-term partnerships with employers to solve the skills shortage.

Our “ROI” isn’t clicks or conversions.  It’s the apprentices who go on to make vaccines, invent tech, and tackle climate change.

We use the same tools, the same data-driven mindset, and the same hunger to grow, but every campaign we run, every lead we generate, every story we tell makes a difference.

We’re not SaaS. We’re Tiro. Same ambition. Same energy. Bigger purpose.

Benefits

We LOVE people - the apprentices who’re brimming with potential, the business leaders who are crying out for extra help and our fantastic team who make it all happen. And if you love people, you treat them well. You pay them what they’re worth. You coach and support them. And give them the opportunities to progress. You take a chance on people because you see something special, and you know they’re worth it.

At Tiro, we’ll look after you because we’re nothing without our people. We’ll never take you for granted and we’ll make sure work’s fun and rewarding. And in turn, we’ll ask you to treat our clients and our apprentices the same way – helping to give people their first big break and enabling businesses to grow.

At Tiro, we make great things happen for people. And that starts with you.

You’ll receive:

• Starting salary of £50,000 per annum

• 28 days annual leave plus bank holidays

• Hours of work – you can choose your own hours, providing you’re around when stakeholders need you and clock up 37.5 hours per week

• Remote working (with occasional requirements for travel)

• 5% employee / 3% employer pension contribution

• Staff Events and Away Days

• Regular training and CPD opportunities

• Fantastic progression routes

About Tiro

We're Tiro (pronounced ‘Tea-ro’ as in white, two sugars).

In Latin, it means novice, recruit, apprentice, beginner and soldier. The perfect name for a company that’s been helping fearless apprentices to join ambitious businesses since 2005.
 
We believe that great apprenticeships help everyone. There are remarkable apprentices out there just waiting to be found, and fantastic employment opportunities waiting to be filled.
 
Our work will never be just about getting bums on seats and pocketing our commission. In our own small way, we’re helping to change the world – finding people that are working on COVID vaccines, finding new ways for technology to help humanity and helping to tackle the big issues of the day, like climate change. As well as helping people – young and old – to find their way.

Safeguarding

Tiro is committed to the safeguarding and well-being of all of our learners, staff and customers. We fully recognise our responsibilities for protecting vulnerable groups.  It is the policy of Tiro to promote the safety, health and well-being of all children, young people and adults at risk that we work with – both directly and indirectly. We respect, value and listen to everyone as an individual. Safeguarding checks will be undertaken as part of your application for this role and if you're successful, you'll be required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify you from joining Tiro.

About Tiro

We're Tiro (pronounced ‘Tea-ro’ as in white, two sugars).
In Latin, it means novice, recruit, apprentice, beginner and soldier. The perfect name for a company that’s been helping fearless apprentices to join ambitious businesses since 2005.

We believe that great apprenticeships help everyone. There are remarkable apprentices out there just waiting to be found, and fantastic employment opportunities waiting to be filled.

Our work will never be just about getting bums on seats and pocketing our commission. In our own small way, we’re helping to change the world – finding people that are working on COVID vaccines, finding new ways for technology to help humanity and helping to tackle the big issues of the day, like climate change. As well as helping people – young and old – to find their way.