Demand Generation Manager
Vimeo’s global demand generation team is searching for a talented, passionate, and analytical Demand Generation Manager to focus on highly impactful campaigns in our Americas region. The ideal candidate will thrive in a data-driven environment and have a passion for video marketing. As Demand Generation Manager, you’ll work with the demand, events, content marketing and integrated marketing teams to execute campaigns that help companies discover our business solutions and elevate their video experiences using Vimeo.
This role will report into the Director of Demand Generation and will work collaboratively to lead initiatives that drive new business users, leads and pipeline. This includes developing, project managing, and reporting on revenue-driving campaigns.
What you'll do:
Drive planning and execution of multiple demand campaigns for our target audiences, including digital marketing, webinars, and engagement programs
Work with sales teams to deliver on key funnel metrics, including new subscriber acquisition, qualified leads, pipeline, and bookings
Own campaign forecasting and reporting, keep both peers and leaders engaged and informed
Manage programs to budget, timeline, and goals
Understand our users, the reasons they buy, and the market landscape, and work with the broader team to turn campaign insights into ever more effective go-to-market plans
Contribute to a creative, video-centric team culture
Skills and knowledge you should posses:
4+ years experience working in a demand-focused marketing role at a SaaS company
Ability to ground decisions in data and use data to ask and answer questions that move the business forward
Ability to manage multiple competing projects at various levels of scale
Fluency with marketing automation, CRM, and webinar tools, experience with analytics tools a plus
Strong communication, writing, and presentation skills
A passion for video marketing
Targeted Base Salary Range: $68,000.00 to $98,000.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world’s largest companies. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
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