Demand Generation Manager

Virtualitics is pioneering Intelligent Data Exploration, delivering out-of-the-box artificial intelligence capabilities that make advanced analytics possible for more people and organizations. Virtualitics has attracted the attention of the AI industry, including recognition from Gartner as a 2022 Cool Vendor in Analytics and Data Science, Built In’s Best Places to Work, and Fast Company’s World’s Most Innovative Companies for 2023, as one of the most disruptive companies in AI, analytics and data science. As we continue to grow, we are seeking a highly motivated and experienced Demand Generation Manager to join our dynamic marketing team.

The Demand Generation Manager will be instrumental in driving demand and generating high-quality leads within targeted vertical markets. This role requires a strategic thinker with a deep understanding of B2B tech, a proven track record in demand generation, and the ability to execute targeted campaigns with exceptional results. The ideal candidate will be a self-starter, highly motivated, and possess excellent problem-solving skills.

Responsibilities:

• Develop and execute comprehensive demand generation strategies to drive awareness, engagement, and lead generation within vertical markets.

• Collaborate with cross-functional teams to identify target audience segments, personas, and key pain points to inform campaign development.

• Create and execute multi-channel marketing campaigns, leveraging both inbound and outbound marketing tactics, including email marketing, content marketing, social media, webinars, events, and more.

• Utilize marketing automation tools (e.g., HubSpot, Marketo) to drive efficient lead nurturing, scoring, and conversion throughout the customer journey.

• Optimize campaign performance through continuous testing, measurement, and analysis, making data-driven recommendations for improvements.

• Monitor, track, and report on key performance metrics, including lead generation, conversion rates, and ROI, to measure the effectiveness of campaigns.

• Collaborate with the sales team to ensure alignment on lead quality, follow-up processes, and campaign performance feedback.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 5-7 years of experience in B2B tech marketing, with a focus on demand generation and lead generation.

• Proven track record of planning and executing successful demand generation campaigns that resulted in measurable business outcomes.

• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo) and experience in managing complex campaigns using these platforms.

• Proficiency in Salesforce or similar CRM systems for lead management and reporting.

• Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven recommendations.

• Strong project management skills, with the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines.

• Exceptional written and verbal communication skills

• A self-starter with a proactive attitude, resourcefulness, and the ability to thrive in a fast-paced, entrepreneurial environment.
  

Compensation:

We offer:

• Competitive base salary based on experience

• Lucrative Commission Plan

• 100% employer paid health benefit premiums (medical, dental, vision)

• Unlimited Paid Time Off

• Paid Time Off for National Holidays

• Stock options at sign-on

• 401k plan

• Company equipment (Laptop computer, monitor, iPhone, etc.)

• Remote work from home

About Us:

Virtualitics is pioneering Intelligent Data Exploration, delivering out-of-the-box artificial intelligence capabilities that make advanced analytics possible for more people and organizations. The Virtualitics AI Platform automatically discovers hidden patterns in complex, multi-dimensional data, delivering rich 3D visuals and immersive experiences that guide more informed decisions. Virtualitics helps public and private sector organizations gain real value from all of their data, accelerating their AI initiatives. The company’s patented technology is based on more than 10 years of research at the California Institute of Technology and depended on by the Federal Government and large enterprises.. For more, visit virtualitics.com.

Joinour team at Virtualitics and play a key role in driving demand and contributing to company growth. Apply now!