Marketing Automation Specialist

Responsibilities:

• Work within marketing automation platforms  
• Design and construct Customer Journeys in Marketing Automation tools
• Create segments in the Marketing Automation platform based on the given criteria
• Build and execute email campaigns to ensure the best outcomes
• Create and execute omnichannel campaigns using other channels (sms, messengers, etc.)
• Work within ready-made content assets for adding personalization and testing
• Work within other digital marketing tools (webinar platforms, chatbots, web analytics, etc.)  
• Collaborate with the Campaign manager, who is responsible for the effectiveness of all campaigns, to streamline the workflow
• Provide consultations on technical questions about digital channels and campaigns
• Participate in the process of creating an integrated IT Omnichannel ecosystem for clients
• Monitor marketing campaigns for timely detection of bugs and errors
• Prepare initial reports on campaign results (raw data). 

Required Skills & Knowledge:

• 3+ years of experience in digital marketing
• Knowledge of email marketing. Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
• Experience with other communication channels is a plus  
• Basic knowledge of HTML and Excel
• Basic knowledge of SQL (Select) is a plus
• General understanding of digital marketing tools and services integration (API, databases)  
• Systems thinking and willingness to dive into technical details
• Proactive life position and desire to constantly learn and develop
• Team player who can create and maintain a collaborative and inspiring work environment
• Upper-Intermediate English (speaking and writing). 

What we provide:

We know our team members are key to achieving our goals, so we value and empower them to share their vision. We reward this passion with exceptional benefits, including:

Competitive Compensation: Regular performance-based salary and career development reviews.

Experienced Team: Join a passionate, experienced team in a friendly atmosphere.

Career Growth: Opportunities for professional and career advancement.

Paid Time Off: 18 business days per year (20 business days after 2 years of service).

Sick Leave:

Non-documented: 4 business days per year.

Documented: 20 business days per year.

Family Leave: 3 paid business days for marriage, childbirth, or bereavement.

Medical Insurance: Comprehensive coverage.

English Courses: Learning opportunities to improve your language skills.

Professional Development: Participation in forums and conferences.

Corporate Events: Regular team-building activities and events.

Work Environment: Enjoy a comfortable, fully equipped office and the possibility to work from home.