Growth & Lifecycle Manager (Africa)

About Viveo

Viveo Health is a healthcare enablement platform connecting insured populations with medical service providers.

We work with global insurance brokers (incl. WTW) and currently have 350 000+ insured users under contracts in Africa who must be activated and connected to clinics and hospitals.

Our model is simple:

• we bring patients to clinics,

• clinics give discounts in return,

• we remove admin work and enable digital booking via API or Viveo’s own system.

• Execution matters more than theory.

Your Mission

You own the entire user lifecycle in Africa — from first contact to repeat usage.

Your success is measured by activation, usage and retention, not presentations.

Key Responsibilities

• Own customer lifecycle: onboarding → activation → engagement → retention

• Ensure insured users actually book and visit clinics

• Design and run WhatsApp, SMS, Email and Push campaigns

• Build clear lifecycle flows for:

  • first booking

  • follow-up visits

  • reactivation of inactive users

• Segment users by country, employer, clinic usage, behavior

• Run A/B tests and track conversion, retention and usage

• Turn chaos into repeatable playbooks

• Work closely with:

  • Country Lead (Africa)

  • Clinic onboarding team

  • Product & Ops

What You Will NOT Do

• No brand fluff

• No “growth hacks” without real impact

• No vanity metrics

This is an execution-heavy role.

Ideal Profile

• 3 years in Growth / CRM / Lifecycle / Operations

• Strong experience with WhatsApp & SMS-driven markets

• Background in emerging markets is a big plus

• Experience in healthcare, fintech, telco or insurtech preferred

• Data-driven, hands-on, not afraid to get into details

• Comfortable working across cultures and countries

• Speaks English (French is a strong plus)

Tools & Stack

• CRM / Lifecycle tools (Braze, CleverTap, MoEngage or similar)

• WhatsApp Business APIs

• Analytics & cohort tracking

• Close collaboration with product & engineering

What Success Looks Like (First 6 Months)

• Majority of insured users activated

• Clear lifecycle funnels live

• Clinics receiving consistent patient flow

• Retention increasing month over month

• Scalable playbook ready for new African markets

Why Join Viveo

• Real responsibility

• Direct impact on P&L

• No corporate politics
  Build something that actually improves access to healthcare