Growth Marketer

Description

Wati is a growing CPaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Southeast Asia.

Headquartered in Hong Kong and trusted by 8000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe and are seeking to bring on board a Growth Marketer with 2-3 years of experience to join our marketing team.

Key responsibilities include:

• Lead efforts to optimize the conversion rate of our website by identifying and implementing improvements to the user experience and user interface.

• Collaborate with the web development and design teams to A/B test landing pages, forms, and other website elements to improve conversion metrics.

• Implement email marketing campaigns, drip sequences, and in-app messaging to keep users informed and engaged.

• Collaborate with content creators, designers, and copywriters to create compelling marketing materials.

• Analyze user data and metrics to identify growth opportunities and areas for improvement.

• Plan and execute growth experiments to acquire new customers

• Conduct thorough Keyword research using tools like Ahrefs to understand market dynamics and identify opportunities for targeted marketing campaigns.

• Develop and execute campaigns aimed at winning market share from competitors, leveraging insights from competitor analysis.

• Continuously explore new growth opportunities and tactics to drive incremental revenue.

Requirements

• 2-3 years of experience in product marketing, preferably in the SaaS industry.

• Proven track record of creating successful content for paid ads, email campaigns, and in-product pop-ups.

• Experience conducting growth experiments and analyzing data to drive customer acquisition.

• Proficiency in Ahrefs or similar tools for keyword research, competitor analysis, and SEO.

• Strong analytical skills and proficiency with marketing analytics tools.

• Excellent written and verbal communication skills.

• Ability to work collaboratively in a fast-paced, cross-functional environment.

• Familiarity with competitor research and industry best practices.

• Experience in website conversion optimization.