Head of Marketing

About Whitespectre

Whitespectre is an agile product development company and technology consultancy with an international team of 75 people. Over the past 10 years, we’ve helped our client partners across the US and Europe achieve next level success through the high-performing apps and platforms we create with them. We work with a mix of high-growth start-ups and large established companies and, as strategic partners, have a strong track record of long-term and unusually close client relationships.

The Role:

As the Head of Marketing, you will be instrumental in crafting and executing strategies to take Whitespectre to the next level of growth. In this role, you’ll collaborate closely with both the Executive group and our entire organization, requiring a strategic leader, expert communicator, and hands-on operator.

Your initial focus will revolve around growing brand awareness, creating effective account-based marketing initiatives, and generating and nurturing high-value leads. To excel in this role, candidates should have significant experience marketing services related to technology, software, and/or digital strategy, targeted to the US market.

Key Responsibilities:

• Strategic Marketing Leadership - Develop and execute a comprehensive client acquisition strategy aligned with the firm's overall business objectives and revenue targets. Oversee continuous market research and competitive analysis, funneling learnings into the strategy and executive team.

• Content Strategy & Thought Leadership - Develop effective content pillars that align with our value proposition and target audience. Oversee the development and promotion of our content, measuring the effectiveness of these efforts and adjusting as needed.

• Brand Awareness - Develop targeted initiatives and campaigns to increase brand awareness and attract new clients.

• Lead Nurturing & Conversion - Nurture leads and key partners by establishing a process of continuous engagement and delivering value and insight. Support Exec on materials for new client meetings and proposals

• Team Leadership - Lead a small team of marketing professionals, providing guidance, coaching, and professional development opportunities. Develop and manage marketing budgets

Professional requirements:

• Understands the US market and has significant experience marketing technology, design, or product management services to US-based clients.

• Has a proven track record of driving revenue and customer growth.

• Is customer-centric and takes pride in knowing the market better than anyone.

• Is results-oriented with excellent analytical skills, utilizing a data-driven approach to manage projects and campaigns.

• Excels at collaborating with executive and founder teams, driving strategic decisions with a clear, structured approach.

• Has strong leadership skills with experience managing and developing a small team.

• Is passionate about the tech industry and interested in product development, software engineering, blockchain, climate tech, AI, etc.

• Is a great storyteller, using thought leadership to drive leads and engagement.

• Can work full-time with a significant crossover with our core hours: 11am - 7pm Central European Time

• Please, no recruitment agencies

Benefits

• Competitive pay

• Annual Performance & Salary Reviews, with proactive career management

• 20 Days PTO & 3 Charity Days annually

• Funded face-to-face meet ups in Barcelona

• Flexible working hours for efficient teaming in a 100% remote environment (proudly remote-first for 10 years!)

• Educational expenses support

• Generous Employee Referral Plan

• Team Fitness and Charity Initiatives

Cultural benefits

In addition to the above benefits, we foster an inclusive working environment that provides:

• Great company environment - check out Glassdoor

• Personalized onboardings

• Work with a broad range of best-in-class technologies and the latest design tools

• Cross-company knowledge sharing

• An emphasis on Work-life balance

Interested in applying?

• We are excited to meet great candidates that are eager to add value to Whitespectre’s team and learn more about them! Apply by completing the form below - and we’ll get back to you.