Content Writer

About Us

WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company’s WorkForce Suite adapts to each organization’s needs—no matter how unique their pay rules, labor regulations, and schedules—while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world’s most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and performance. Whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone.

Over one thousand organizations with more than 4 million users in over 80 countries rely on WorkForce Software solutions to streamline compliance, reduce labor costs, provide more intuitive tools to their employees, and achieve strategic HR on a global basis.

What We’re Looking For

We are on the hunt for a talented, multi-disciplinary Content Marketing Writer to join our in-house Creative Marketing team. The right candidate has 3-5 years writing and content marketing experience in the B2B tech industry. They excel at writing a range of content across the buyer’s journey including developing thought leadership content that requires research, interpreting SME and product information as well as technical information, to successfully craft compelling and persuasive content that resonates with our target audience on a global level.

You will partner with graphic designers, product marketing, demand generation, partner marketing, communications, sales, and external agencies to conceptualize, and produce content elements of integrated marketing campaigns, including but not limited to web pages, customer stories, digital ads, eBooks, blogs, datasheets, emails, videos, and print assets.

Our ideal candidate:

• Has a minimum of 3-5 years B2B tech/SaaS company experience and a shareable portfolio of content they have developed

• Has a strong understanding of the B2B buyer’s journey and the content that engages buying teams throughout their journeys

• Is a highly motivated creative thinker who demonstrates success at crafting innovative, engaging, optimized content for all digital and print assets

• Has a solid background creating long-form and short-form content across multiple channels, for multiple audiences/personas

• Understands how to author clear, on-brand copy that aligns with a company’s voice and tone

• Has a proven track record of producing global creative content through research, input from SMEs and customer interviews for advertising and marketing campaigns

• Writes for a well-defined set of personas, crafting messages that resonate in an authentic way

• Is a self-starter and leader in their own role who can work autonomously while managing projects independently

• Thrives in a collaborative, fast-paced team environment while bringing new ideas and perspectives to our content strategy

• Has a positive attitude and is willing to go the extra mile to add value to the team

• Embraces change and iteration while seeking feedback to create better work tomorrow than they create today

• Adapts to shifting timelines and excels at time/project management, contributing to multiple projects at the same time without missing a beat

• Thinks differently and asks “why” to ensure the big picture of messaging, copy and visuals combined tell powerful stories that tie back to our strategy and resonate with our target audience

• Has a “no task is too small attitude” and is enthusiastic when it comes to editing and proofreading marketing content for clarity, grammar, and accuracy

• Understands the value of A/B testing, analytics, and SEO while ensuring that content is optimized for various device form factors across multiple channels

Responsibilities

• Crafting impactful copy for webpages, emails, blogs, eBooks, datasheets, customer stories, digital ads, webinars, videos, and thought-leadership content on a variety of topics relevant to our audience, while adhering to best practices

• Interviewing and engaging with SMEs about technical topics to find compelling way to creatively communicate it to the market

• Researching topics and partnering with SMEs to author creative content for integrated marketing campaigns spanning web, digital collateral, social, video, and print

• Mentoring and guiding other team members to help improve their writing skills while critiquing their work with constructive feedback

• Identifying, curating, and disseminating content that speaks to our specific products, use cases, and audiences while ensuring its structured for SEO

• Ensuring all deliverables meet brand message guidelines and quality standards while adhering to our creative team process

• Providing constant communication on active projects to ensure deadlines are achieved

• Working under the direction of the Creative Director to define priorities and sustain a high-delivery cadence of critical projects

Requirements

• 5+ years of content marketing experience, with at least 3 years in the B2B technology space, including writing, editing, and planning for digital with an in-house creative or marketing team, established digital agency, or online media publication

• Excellent writing skills; ability to write and tailor in different styles/tones

• Familiarity with keyword placement and other SEO best practices

• A flexible, can-do attitude with the ability to switch gears quickly working with multiple products and team

• Passion for developing and implementing innovative content and campaigns

• Well organized, creative story teller, collaborative, and deadline-oriented

• Ability to prioritize, work quickly, multi-task, and under tight deadlines with a strong attention to detail

• A solutions-oriented mentality with the ability to think differently and be a creative problem solver

• Strong written and oral communication skills

• Familiarity/experience with A/B testing copy to improve conversion

• Proficiency using Microsoft Office, OneDrive, SharePoint, and Asana (or a similar project management tool)

• Experience using Adobe Creative Cloud Products (Photoshop, Illustrator, InDesign, Premier, etc.), MS Office, PPT, and Asana is a plus

Travel

• 10% as needed to attend customer events and periodic team meetings.

Education

• BA in Journalism, English, Communications, Marketing or related discipline preferred

Why You Should Join the WorkForce Team?

• Unlimited PTO

• Flexible Hours / Work from Home Policy

• 401k with Company Match

• Performance Bonus

• Career Development and Training – Be the CEO of your career!

  • Company paid LinkedIn Learning subscription.

• Diversity, Equity, and Inclusion Initiatives including committees such as:

  • Women for Inclusion

  • Age: Unity Beyond Years

  • Racial Equality/Discrimination

  • Mental and Physical Ability

  • WorkForce Pride Network

  • Global Perspectives

  • Band of Veterans

• Health and Wellness / Gym Reimbursement

• Full Comprehensive Health Benefit Package

• Parental Leave

• Community Outreach Programs and Charitable Support

This job description is not intended to be all inclusive, and employee will perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.

To maintain our goal of remaining a diverse and inclusive company, WorkForce Software advocates for and promotes a diverse, equitable, safe, and professional workplace where all people feel welcomed and empowered. We are committed to creating an environment that supports and celebrates the full range of our individual and collective differences, so that everyone can do their best and most innovative work, on the job and in our communities.

WorkForce Software is committed to the full inclusion of all qualified individuals. As part of this commitment, WorkForce Software will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Talent Acquisition Department at careers@workforcesoftware.com, 1-833-987-3831.

WorkForce Software is an Equal Opportunity Employer.