SEO Specialist

Our Meaningful Mission

At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech.

Zepz is the power behind WorldRemit and Sendwave,  driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

Who You'll Be Joining

We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and  Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our Core Commitments — What We Live By

Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:

• Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.

• Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.

• Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

Perks of Joining Our Team

We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance

Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. 

Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel

About the role and team

As our SEO Specialist, you will join a high-performing Performance Marketing team dedicated to expanding our global footprint.

You won’t just be "optimising keywords”, you will be a strategic driver of organic growth across multiple brands and dozens of international markets. You’ll work at the intersection of product, content, and engineering to ensure that when someone needs to support their family back home, Zepz is the first name they see on organic search and LLM platforms. This is an opportunity to own SEO strategy for a fintech leader that is genuinely changing lives through financial inclusion.

What you bring to the table 

• Proven Track Record: Solid experience in SEO, preferably within a fast-paced fintech, e-commerce, or marketplace environment.

• Cutting Edge Thinking: Expanding beyond the frontiers of the discipline into LLM visibility strategies and tests.

• Analytical Mindset: You are comfortable diving into complex datasets to find the "why" behind traffic fluctuations and can turn data into a compelling narrative.

• Technical Fluency: A strong understanding of HTML, CSS, and how JavaScript impacts SEO. You can speak the same language as developers.

• Strategic Thought Leadership: You don’t just follow a checklist; you understand how organic search fits into the broader marketing mix and customer journey.

• Agility: The ability to pivot quickly in a rapidly changing industry and manage multiple projects across different brands and time zones.

What you will focus on

• Organic Growth Strategy: Develop and execute end-to-end SEO roadmaps for both WorldRemit and Sendwave to increase high-intent organic traffic and new customer acquisitions.

• Agency Oversight: Manage the day to day activities of our SEO agency ensuring they’re delivery in line with agreed objectives and milestones.

• Technical SEO: Conduct regular site audits to identify and resolve issues related to crawlability, indexation, site speed, and structured data across our web properties.

• Content & Keyword Intelligence: Lead keyword research to uncover underserved markets across search and LLMs using tools such as Semrush and WriteSonic (or similar), and collaborate with the Content team to produce localised, high-ranking / AI friendly landing pages.

• A/B Testing & Optimisation: Run experiments on meta-data, on-page elements, and internal linking structures to improve Click-Through Rates (CTR), citations and conversion.

• Performance Tracking: Monitor organic performance using tools like Search Console and GA4, providing actionable insights to stakeholders on how SEO contributes activation volume.

• Cross-Functional Collaboration: Partner with Engineering and Product teams to ensure SEO best practices are integrated into the development lifecycle for new features and site migrations.  As well as partnering with Engagement to support high quality link building through digital PR opportunities.

Nice to have/ Bonus Points if you have

• App Store Optimisation (ASO): Knowledge of how organic web search interacts with app store rankings.

• YouTube and online video optimisation: Knowledge of how organic web search interacts.

• Programmatic SEO: Experience building or managing large-scale automated landing page strategies using AI.

• Tool Power-User: Advanced proficiency with tools like Ahrefs, Semrush, Screaming Frog, and Botify.

• Experience in Remittances: A deep understanding of the cross-border payment industry and the specific search behaviors of migrant communities.

If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join.

Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world.

Ready to Apply? Let’s Go.