Social Media Lead

We’re looking for a video‑native social media lead to own our narrative across X/Twitter, TikTok, YouTube Shorts, Instagram Reels, and whatever comes next. You’ll ideate, shoot, edit, and publish snack‑size videos that make crypto culture impossible to ignore.

Key Responsibilities

• Design and execute a video‑forward social strategy that aligns with Zerion’s brand and growth goals.

• Produce 3–5 short‑form videos per week end‑to‑end—concept → script → shoot → edit → post—with at least two optimized specifically for TikTok and Instagram Reels each week.

• Be the on‑camera voice of Zerion at conferences and in day‑to‑day content.

• Translate complex DeFi concepts and product releases into engaging visual stories.

• Monitor trends, memes, and audio to keep Zerion at the center of the conversation.

• Own the content calendar and collaborate with design, product, and community teams.

• Track performance (views, watch time, engagement, follower growth) and iterate quickly.

• Source and manage freelance videographers or motion designers when scale demands.

You’ll Thrive Here If You

• Have 2+ years in social video creation for a brand or personal channels, with a portfolio to prove it.

• Edit fast in CapCut, Premiere Pro, Final Cut, or DaVinci; motion‑graphics chops are a plus.

• Feel equally comfortable in front of and behind the camera.

• Understand platform algorithms, analytics, and growth levers.

• Write sharp, meme‑savvy copy (threads, captions, CTAs).

• Bonus: experience with live‑streaming tools (OBS, StreamYard), 3D/AR, or Farcaster/Lens.

• Bonus: AI content/ any kind of

What Success Looks Like After 6 Months

• Zerion’s short‑form videos consistently reach 10k+ organic views.

• The community remixes our clips and references Zerion in memes.

• Follower growth on X and TikTok accelerates by 50%+.

• “Zerion” becomes the wallet account you actually want to follow.