Demand Campaigns Manager

About Zone & Co

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the Oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide  spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more.

Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific.

Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!

About the Role:

As our Demand Campaign Manager, you'll be the creative force behind captivating and powerful campaigns that span a variety of products, channels, regions, and segments. Your mission? To enchant and attract new customers with your innovative ideas and dynamic strategies!

Let's talk about responsibilities:

Content Development:

• Identify and develop content and assets vital for campaigns aimed at driving engagement and conversions, collaborating with creative and content teams to ensure alignment with campaign strategies

• Support sales teams in enhancing lead conversion rates by providing additional content and email cadences

Campaign Foundations:

• Deepen understanding of Ideal Customer Profiles, buyer personas, and customer journeys by region, guiding their application across regions and verticals.

• Engage internal subject matter experts and conduct independent research on industries, verticals, and competitors to inform campaign strategies and briefs

• Support our account-based marketing strategy by orchestrating multi-channel campaigns tailored to our defined ICP

• Build a visible campaign calendar to collaborate with content, events, ABM, marketing operations and executives

Campaign Development:

• Collaborate with regional sales teams to craft comprehensive cross-channel campaign strategies encompassing product lines, customer segments, geographies, and industry verticals

• Partner with product marketing to equip our partners with standardized campaign assets, fostering consistent messaging, co-selling initiatives, and demand-generation endeavors

• Define campaign and program objectives, target audiences, channels, and the optimal marketing mix to realize campaign or program objectives effectively

• Develop and execute campaign strategy for key and emerging channels including email, webinar, event, paid social, paid search, nurture, podcast, direct mail, and gifting, in collaboration with marketing operations

Performance & Analytics:

• Utilize data insights to shape campaign strategy while continuously analyzing, optimizing, and communicating results

• Maintain weekly KPI and ROI reporting and dashboards, reviewing campaign performance across all regions

• Analyze past campaign performance to uncover opportunities for enhancing existing marketing endeavors

Requirements

• 4-6 years of experience in B2B demand generation

• Proficiency in high-touch sales motions

• Experience managing digital agency relationships and optimizations

• Proficiency in project management, software, and meeting deadlines

• Proficiency in applying integrated marketing principles

• Experience executing demand generation campaigns leveraging tools such as HubSpot, Salesforce, and ABM tools like 6Sense, among others

• Skills in digital marketing strategy, integrated marketing, email marketing, sales enablement, and copywriting

Benefits

At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits.

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.