Senior Manager, Sales Development (Allbound)

The Senior Manager of Sales Development (Allbound) is an energetic, data-driven leader who focuses on driving high pipeline performance, strong rep engagement, and ultimately revenue growth. Allbound is a group of sales development reps working both outbound and inbound. This function is a critical part of our Revenue Organization as it exists to build closable pipeline so the company can grow and accomplish our mission.

The Senior Manager role coaches allbound reps and a Team Lead, acts as tooling expert, uses data to plan and forecast, achieves team pipeline quotas, and works cross-departmentally to execute on company revenue goals. This role partners closely with Marketing, AEs, and RevOps. The ideal candidate has a track record of performance and brings a high tempo to both strategy and tactics. They are an expert in successful SaaS prospecting who can translate and coach up reps “in the flow” with them. 

This is an exciting time to be prospecting into a specific target customer profile with a message that is resonating with HR professionals who want to engage and retain talent for their business.

OUTCOMES

• Outcome 1:  Achieve allbound sales qualified pipeline goal 

• Maintain rep accountability on activity (80 touches/day prospecting)

• Coach reps to bust through barriers to hit meeting and SQL goals each week

• Manage a tight ICP qualification standard with 70%+ opp acceptance by AEs

• Excellence means hitting+ allbound team quota with consistency quarter-to-quarter

• Outcome 2: Achieve 5x pipeline coverage on revenue targets with Marketing support

• Collaborate continuously with Marketing on demand generation tactics to increase ICP lead efficiency

• Generate your own Salesforce reports to highlight KPIs vs. plan by individual and team and to recommend start-stop-continue actions

• Drive qualified pipeline that maintains or grows ASPs and win rates

• Report team progress, risks, and pivots against pipeline goals to Revenue leadership weekly

• Outcome 3: Increase rep efficiency 20% as tooling expert

• Act as subject matter expert and admin on prospecting techstack including Outreach, Gong, ZoomInfo, Salesforce, ChiliPiper, Hubspot, Loom, power dialer

• Continually update playbooks to support a smarter-not-harder process to maximize speed of pipeline creation

• Work with RevOps to simplify workflows and processes to increase rep productivity

• Weekly exploration of messaging sentiment and sequence design as you lead an internal copy team

• Outcome 4: Be the most effective manager coach in RevOrg

• Cover “pit and peak” messaging and calls in weekly 1:1s with direct reports and manager

• Be the call craft leader through call scoring and live gamefilm count

• Hold your team accountable to data-driven expectations: SLAs, activity, KPIs, data hygiene, etc

• Co-create and co-implement plan with Enablement Manager that proves skill growth 

• Outcome 5: Achieve capacity and productivity targets

• Measure and proactively report on headcount drivers

• Build interview cadence with Talent Team and conduct manager round interviews to assess and decide on candidate fit for open roles

• Consistently hire reps with high tempo who push themselves to meet ramp quota and spur on teammates to resilience and high performance

• Drive the growth and development of exceptional reps to exceed their individual quotas, preparing them for promotion to BDR, AE, AM, or other roles

COMPETENCIES

• Data-Driven Leadership

• You make decisions rooted in data or themes to drive business impact

• You interpret data from multiple perspectives and sources, including external

• You extract productivity insights from 15Five’s tech stack into rep coaching

• You are responsible for and drive data integrity within your team

• Courageous Communication

• You have high self awareness and are complimented by colleagues on EQ

• You are an effective communicator up and down the org and with the market

• You have a point of view–including the 15Five UVP–and you share it

• You support reps and Leadership through training and feedback

• You seek out advice with the intent to grow your craft as a communicator

• “Get it Done” Ownership

• You are agile, resilient, and more driven than most

• You are stubborn about overcoming obstacles and being successful

• You can be counted on to consistently meet goals

• You keep your word, uphold SLAs, and show up on time

• You know org-wide goals and make your mark on them as a team

• High Pace Initiative

• You thrive in an uptempo dynamic environment ripe for personal impact

• You know what success looks like and you don’t wait; you ask for forgiveness

• You take initiative to suggest solutions, not just identify problems

• You are organized and have an effective personal prioritization system

• Influence

• You influence Marketing/DG/copy teams to craft effective messaging

• You use headcount drivers to speak into Revenue Leadership on capacity plans

• You use tech stack usage and productivity rates to streamline spend with RevOps

• You generally know how to balance use cases, data, and relationship to show and convince others how the business wins

• Universal 15Five manager competencies including strategy & execution, cognition & scalability, people development, and customer & external focus

DESIRED EXPERIENCE

• Bachelor’s degree or relevant work experience 

• 5+ years of managing high performance Sales Development reps in tech

• Track record of hiring, onboarding, coaching reps remotely over multiple timezones

• Experience building and executing an outbound program that involves multichannel tracked with input/output KPIs

• Expert in tech stack: Outreach, Gong, ZoomInfo, Salesforce, ChiliPiper, Hubspot, Loom, power dialer

• Preference given to candidates with “allbound” performance experience

• Preference given to candidates who have sold to the HR persona

SAMPLE WEEK IN THE LIFE

• Monday: monitoring inbound channels, monitoring data hygiene, call coaching, CRO standup, company-wide boost 

• Tuesday: department standup, one-on-ones, call scoring, process checks and creation/optimization, cross-departmental meetings 

• Wednesday: one-on-ones, call scoring, Salesforce report creation, analyzing Outreach reports, cross-departmental meetings

• Thursday: call coaching, SDR interview, process checks and creation/optimization, monitoring data hygiene, enablement topic prep, internal KPI deck prep

• Friday: live call review/best practice sharing, process checks and creation/optimization, cross-departmental meetings, personal development time

ABOUT 15FIVE

15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:

- Full Medical, Dental, and Vision Insurance

- Flexible Time Off (minimum 3 weeks off every year)

- Employer paid Short-Term, Long-Term Disability, and Term Life

- 401K with 4% match at 6 months of employment

- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

- Up to 16 weeks Paid Parental Leave for birth and non-birth parents

- 16 paid holidays in 2025

- TalkSpace (mental health therapy)

- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)

- Monthly reimbursement for internet

- Sabbatical Program accessed at 7 Years

- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $120,000 - $128,000 + uncapped commission + equity + benefits. The OTE for this role is $150,000 - $157,000 (base + target commissions).

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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