Account Manager / Demand Generation Lead

Senior Demand Generation Strategist – 42 Agency

42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to solve hard go-to-market problems. We’re not just executors — we’re strategic partners who design smart and scalable GTM systems for brands that want to win.

We’re now hiring a Senior Demand Generation Strategist to help lead our next chapter. This role is ideal for someone who wants to own client strategy across paid, organic, and full-funnel programs — and eventually step into a team leadership role as we scale. You’ll work closely with the founder and our operations lead to elevate how we deliver client value.

This is a player-coach role. You’ll lead accounts, shape strategy, and occasionally get your hands dirty to get things over the line. You’ll also help build the internal systems that make our delivery scalable and repeatable.

Responsibilities

• Own the customer relationship as the senior technical SME.

• Advise & consult with the customer on go-to-market & demand generation challenges.

• Design strategies for holistic DG programs that can exceed customer goals.

• Take ownership of campaign and program outcomes by guiding strategy, QA’ing deliverables, and ensuring they align with customer goals.

• Partner with the founder to shape how strategy is delivered and communicated across accounts.

• Document and improve delivery processes, with support from operations.

• Coach junior strategists and freelancers when appropriate.

• Identify when processes are unclear or missing — and proactively help fix them.

• Contribute to internal knowledge sharing (Notion playbooks, ClickUp SOPs, Slack best practices).

• Think outside the box on new programs & strategies to exceed targets.

• Lead monthly/bi-weekly & quarterly meetings.

• Set up Quarterly Business Reviews with customers to review performance, set the goals & strategy for the next quarter.

• Understand B2B Attribution, Funnel Management, CAC & LTV Models.

What We Think Your Background Would Look Like

• 7+ years of B2B demand generation experience in SaaS (agency preferred).

• Proven track record managing enterprise B2B client relationships and driving measurable results.

• Deep knowledge of paid media platforms (LinkedIn, Google Ads, Meta, YouTube) to guide strategy and provide meaningful feedback to execution teams.

• Operational experience with Hubspot / Salesforce to understand reports/metrics & interpret data.

• Experience with lifecycle emails, OOH, and event marketing is a plus.

• Experience with ClickUp is a plus.

This role is not for you if you’re just looking to “run ads.” We’re looking for someone who:

• Thrives in ambiguity but works toward clarity

• Wants to be the bridge between strategy and ops

• Sees leadership as a craft, not a title

• Has ideas, but can also build the system to support them

Technical & Other Skills

• Strategic thinker with the ability to balance high-level vision and tactical execution

• Exceptional client communication and presentation skills

• High GSD quotient; organized and thoughtful

• Comfortable working independently in a fast-paced remote environment

• Proactively flag issues, trends, or pacing concerns to clients and team

What We Offer

• A clear path to Head of Demand Gen or Head of Client Services for the right person

• A team that wants to build better — not just faster

• Founder access without founder chaos — we’re actively building systems to scale

• Three weeks paid vacation plus company-wide closure in late December

• Flexible schedule with async-first, remote culture

• Home office allowance and L&D budget

• Paid parental leave, annual & holiday bonuses, and retention bonus

Compensation Range for this role is 150K CAD annually (base + performance & annual bonus)

Important Note

Applications that include AI-generated responses will be disqualified. We value genuine, thoughtful applications that showcase your experience and perspective.

42 Agency is an equal opportunity employer committed to building a diverse and inclusive team. Even if you do not check all the boxes, please consider applying. We value people with different experiences.