Account Strategist – Demand Generation

Supports Account Strategy & Execution for B2B Clients

About 42

42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to solve hard go-to-market problems. We’re not just executors — we’re strategic partners who design smart and scalable GTM systems for brands that want to win.

We are a small, remote team across 🇨🇦🇲🇽🇨🇴🇵🇰🇵🇭🇷🇸. We work async via Slack and ClickUp, value autonomy, and punch above our weight. At 42, we take an AI-forward approach — leveraging AI to enhance, not replace, good thinking and taste.

About the Role

We’re hiring a Demand Generation Strategist (Pod Lead) to own strategy, execution, and client outcomes for a portfolio of 4–6 B2B SaaS companies in mid-market, enterprise B2B SaaS Space.

You’ll lead a delivery pod composed of:

• A DG Analyst or Manager (channel execution + reporting)

• A Designer (landing pages, creative, asset production)

• A fractional Marketing Ops resource (HubSpot, attribution, reporting setup)

As the Pod Lead, you’ll guide client strategy, lead calls, tell the story around the data, manage client relationships, manage deliverables, and coordinate your pod to hit KPI targets like SQLs and pipeline. You’ll report into the DG Team Lead, who supports accounts and oversees delivery standards, team coaching, and strategic QA.

This is a high-autonomy, high-ownership role — ideal for someone who’s ready to manage client strategy and lead a cross-functional team, without drowning in layers of hierarchy or bureaucracy & thrives in a fast paced agency environment.

What Your Background Might Look Like

• 4–6+ years of B2B demand gen or growth marketing experience

• Comfortable leading client relationships and owning strategy end-to-end

• Strong knowledge of LinkedIn Ads, Google Ads, GA4, and lifecycle emails

• HubSpot experience a plus

• Data Storytelling. You are able to report to C-level stakeholders on what is important & why it matters without overwhelming them with numbers.

• Experience coordinating cross-functional execution (design, ops, analytics)

• Confidence in client-facing communication — you can guide, challenge, and teach

• Exposure to ABM and account segmentation is a plus

What a Pod Looks Like

Each pod typically includes:

• You (Demand Strategist / Pod Lead)

• A DG Analyst (channel execution, reporting)

• A Designer (ads, landing pages, creative assets)

• A shared Marketing Ops support (HubSpot builds, enrichment, lead routing)

You’re responsible for leading your pod, ensuring outcomes are hit, and keeping your clients happy.

Traits That Work Well Here

• Thinks like an owner — takes responsibility and gets ahead of issues

• Excellent communicator in writing, asynchronous, and live meetings

• Comfortable switching context across multiple clients

• Obsessed with high-quality work and meaningful results

• Take pride in your craft

• Obsessed with customer success & hitting business outcomes

• Curious, experimental, and always learning

• Operates well without a rigid playbook

Growth Path

As we scale, this role is a stepping stone to Senior Strategist / Account Lead, or Pod Director. You’ll get exposure to various programs and clients and be supported by our DG Lead and Ops Lead to grow your leadership skills, reporting capabilities, and experimentation frameworks.

Tools We Use

• HubSpot

• LinkedIn Ads & Google Ads

• ClickUp

• Databox

• 6Sense / Propensity / Fibbler

• Opteo / Optymyzer

• Primer / LiveRamp / Oceans / Clay

What we offer

• Clear path to Senior Strategist / DG Lead

• Competitive Salary & Performance & Annual Bonuses (Profit Sharing)

• Remote-first team with async-first workflows

• Flexible hours with ET/PT overlap for syncs

• 3 weeks paid vacation + office closure in late December

• Home office setup stipend, L&D budget

• Health Spending Account (Canada)

• Builders welcome