Marketing Manager - Lead Generation and Strategy

About Us

We are a dynamic consulting firm dedicated to empowering clients across diverse industries to elevate their sponsorship programs. With a proven track record of transforming novice clients into six-figure sponsorship deal closers within 90 days, our team's commitment to growth and improvement drives our clients' success.

At the heart of our ethos is a resilient and encouraging team that embodies excellence. We believe that by delivering our best, we inspire our clients and colleagues to do the same. Our CEO's profound investment in us as individuals, both professionally and personally, reflects our commitment to fostering holistic growth.

Role Overview

As the Marketing Manager at The Sponsorship Collective, you will be a strategic marketing leader driving our remote marketing efforts, with occasional quarterly travel for internal meetings. Your role centers on spearheading innovative strategies, collaborating cross-functionally, and reporting to the CEO. Over time, you will build and manage an internal team while overseeing external service providers.

Responsibilities

• Innovate and execute lead generation strategies, generating 400 new calls per month for the sales team. This role demands a demonstrated history in lead generation strategies, encompassing content creation, ad management, and interactive content offerings.

• Collaborate with the ad agency in crafting impactful ads, compelling copy, and successful lead magnets and campaigns. Manage the advertising budget, ensuring optimal performance metrics.

• Develop comprehensive reports assessing lead generation and sales performance, utilizing data insights to enhance conversions and revenue. Record and analyze metrics, contributing to team productivity assessment.

• Oversee email marketing campaigns, coordinating with copywriters to manage autoresponders, funnels, and regular marketing communication.

• Elevate our social media presence by expanding follower bases on platforms like Facebook, YouTube, and LinkedIn. Develop and implement an editorial calendar, leveraging social media to boost leads and sales.

• Manage freelance designers for creative needs, including branding, web properties, and video production.

• Execute webinars and marketing campaigns seamlessly.

• Drive content creation for various platforms, such as blog posts, YouTube videos, and daily shorts.

• Continuously optimize funnel performance and communication efficacy.

• Employ quantitative and strategic thinking, consistently testing new copy concepts and design strategies. Present results to management in a clear, actionable manner.

• Provide daily updates to the CEO and leadership team.

Requirements

• Hubspot experience is a must

• Experience working remotely

• Ability to travel quarterly for team meetings

• 3+ years of experience with lead generation and sales funnels

• 3+ years of experience with marketing strategy optimization

• Solid understanding of SEO concepts preferred

• Consistently exceed expectations and strive for over-delivery.

• Excel as both a collaborative team member and a self-directed individual.

• Possess a robust grasp of SEO, digital marketing, and funnel dynamics.

• Proven success in direct response marketing and lead generation, including ad budget management.

• Proficiency in crafting high-converting marketing copy.

• Exceptional skills in social media writing, including adept use of hashtags, emojis, and acronyms.

• Availability for a 37.5-hour workweek between 8AM - 6PM EST.

• Equipped with a reliable computer, internet, and distraction-free workspace with webcam access.

• Strong proficiency in HubSpot and GSuite tools (Gmail, Calendar, Drive, Sheets, and Docs).

• Prior HubSpot experience considered a strong asset.

Areas of Overview

• Social media

• Content marketing

• Google SEO

• YouTube

• Ad agency

• Copywriter

• Design and branding

Job Type

• Full-time (37.5 hours)

• Resident of the United States or Canada

• W2 or 1099

• Benefits, if W2:

  • Unlimited PTO