Senior Data Analyst, Marketing
About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
What You'll Be Doing:
Empowering the team with actionable insights about our users and their behavior, to support acquisition, engagement, retention, and monetization initiatives
Analyzing business trends and understanding drivers
Formulating and proving or ruling out hypotheses of business drivers, acting as a proactive partner to the marketing team
Sharing findings, insights and recommendations across the broader organization, including to executive stakeholders
Standardizing reporting metrics based on key business objectives
Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
Working with the lifecycle team to build experimentation test plans and readouts on experiments to drive user engagement, with particular focus on email, push notifications, and in app messaging
Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions
Developing an attribution strategy including MMM and MTA
Requirements:
4+ years of work experience in statistical or data analysis for B2C teams
Experience working with a digital marketing analytics team
Proficiency with SQL
Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards with tools like Looker
An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
Strong attention to detail, analytical, and a problem solver
Experience with UTM tracking and attribution approaches
Experimentation experience
Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing
Bonus Points:
Functional experience in Google Analytics
Experience with Braze or other similar tools
Experience with analytics platforms such as Amplitude or MixPanel
Experience with modern Data Warehouses like BigQuery, Redshift, or Snowflake
Experience with transformation tools like dbt or Dataform
What We Offer:
A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity.
Physical & mental well-being including health, dental and vision benefits
Trail Days: First Friday of each month to hit the trails!
Unlimited PTO
Flexible parental leave
Annual continuing education stipend
Discounts on subscriptions and merchandise for you and your friends & family
An authentic investment in you as a human being and your career as a professional
$140,000 - $170,000 a year
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E-Verify program for all remote locations.
By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.
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