Creative Strategist

About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.

The Opportunity:

This is a remote role based in the LATAM region, and as the Creative Strategist, your mission is to craft cutting-edge static and video ads that resonate with our target audience, enhance brand awareness, and drive growth across Meta and other paid channels. Combining creative vision with data-driven insights, you will lead the development and refinement of ad campaigns to meet key performance goals such as ROAS. Your ability to innovate, collaborate cross-functionally, and optimize creative strategies based on performance analytics is critical to achieving the company’s growth objectives.

Responsibilities:

• Conduct in-depth research on consumer trends and competitor campaigns to inform creative strategies. Identify opportunities to differentiate and optimize our ads.

• Build and refine customer personas based on data, identifying key pain points and desires to guide content creation.

• Present new creative angles during weekly ideation calls and continuously iterate based on performance data to unlock new winning campaigns.

• Craft clear, detailed briefs and scripts that align with campaign objectives, collaborating with directors and producers to ensure feasible execution.

• Establish and manage a pipeline of creative talent, delivering briefs, and scripts. QA raw assets and ensure proper filing and naming conventions for final assets.

• Regularly analyze campaign performance, refine creative assets, and participate in performance review meetings to ensure data-driven improvements.

• Work with teams across Production, Post-Production, and other departments to ensure seamless communication and alignment during campaign development.

• Evaluate and refine creative processes, introducing tools and technologies to streamline workflow and enhance efficiency.

Requirements:
Traits:

• You thrive in creative, fast-paced environments, driving projects with passion and a constant desire to innovate.

• You are highly collaborative, working effectively with diverse teams to bring ideas to life.

• You rely on data, not just intuition, to inform your creative decisions, ensuring your strategies are backed by solid insights.

• You embrace transparency and honesty, fostering trust and better decision-making within the team.

• You proactively anticipate challenges and opportunities, adapting quickly to deliver successful result.

Skills & competencies:

• 5+ years of experience in creative strategy, with a strong background in digital advertising and performance marketing.

• Proven expertise in developing high-impact static and video ads that achieve performance targets such as ROAS.

• In-depth understanding of consumer psychology and data-driven creative processes.

• Strong experience in A/B testing, performance analysis, and campaign optimization.

• Excellent skills in creative brief writing, script development, and leading production teams.

• Cross-functional collaboration experience with production, post-production, and performance marketing teams.

• Strong knowledge of market trends, competitor analysis, and customer persona development.

• Ability to manage creative processes efficiently, ensuring high-quality deliverables and continuous workflow improvement.

Additional Information:

Bi-monthly Product stipend to try our great products and share feedback.  * This is a full-time remote contract position.

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!)

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.