eCommerce Manager

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.

With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.

Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.

Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity:

As the eCommerce Manager, you will own and manage the company’s online store as the flagship product, driving its growth and ensuring profitability. The role will focus on optimizing conversion rates, increasing average order value (AOV), and enhancing the overall customer experience. By collaborating cross-functionally with Growth, CRO, and Development teams, the E-commerce Manager will implement data-driven strategies, conduct continuous A/B testing, and oversee all marketing technology tools to maximize business results.

Responsibilities:

• Optimize landing pages to align with Meta Ads and other paid channels, improve user engagement, and boost conversion rates (CR).

• Conduct A/B testing to identify and remove obstacles that hinder new customer acquisition and collaborate on strategies with the Head of Performance.

• Manage and grow the SMS and email subscriber base, focusing on improving engagement, reactivating dormant users, and increasing conversions.

• Lead continuous A/B testing to enhance store conversion rates by reducing friction across the purchase funnel.

• Improve key site components such as popups, menus, product pages, and checkout to boost Add to Cart (ATC), Initiate Checkout (IC), and conversions.

• Customize site messaging and design based on customer segments (gender, geography) to drive scaling and performance improvements.

• Manage upsell funnels and post-purchase offers to increase multi-item sales and product bundling.

• Identify cross-selling opportunities throughout the customer journey, applying promotions to maximize margins and profitability.

• Oversee the entire marketing tech stack, ensuring tools like A/B testing platforms, email/SMS providers, and upsell solutions are optimized, up to date, and aligned with business needs.

• Maintain vendor relationships and negotiate pricing to ensure efficient tech stack management.

Requirements

Traits:

• You thrive in fast-paced environments where data-driven decision-making and adaptability are key to success.

• You are naturally curious and always looking for new ways to optimize processes, tools, and strategies.

• You’re a problem-solver who can think analytically but also creatively when addressing growth challenges.

• You enjoy working collaboratively across departments, balancing both high-level strategy and hands-on execution.

• You take full ownership of your responsibilities, continuously pushing for better results and improvements.
  
  Skills & competencies

• 5+ years of experience in e-commerce management with a proven track record of driving online sales growth.

• Strong expertise in conversion rate optimization (CRO), funnel optimization, and A/B testing methodologies.

• Demonstrated ability to manage large-scale e-commerce platforms and increase customer lifetime value (CLV) through data-driven insights.

• In-depth knowledge of tech stack management, including tools like Intelligems, Rebuy, Fondue, Optimonk, and email/SMS providers.

• Proven experience in optimizing marketing strategies across paid and organic channels.

• Strong understanding of user experience (UX), user interface (UI), and how they affect e-commerce performance.

• Excellent leadership and communication skills, with the ability to lead cross-functional teams toward shared goals.

• Ability to balance multiple priorities and deliver results in a high-pressure environment.

• Ability to be scrappy and do more with less. Constantly think about new ways to solve and attack problems.

Benefits

$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.