Email Marketing & CRM Manager

At AnitaB.org, we envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. Our social enterprise supports women and non-binary technologists in technical fields, the organizations that employ them, and the academic institutions training the next generation. AnitaB.org is known for our Grace Hopper Celebration, and our various programs connecting, guiding, and inspiring women and non-binary technologists. 

We are looking for an innovative Email Marketing and CRM Manager to oversee the AnitaB.org email marketing strategy, including creating, executing, and analyzing effective email campaigns to promote engagement with our programs and build the AnitaB.org brand. 

Here's what you'll do  

• Maintain and segment email lists for targeted marketing efforts, contribute to the onboarding of an org-wide CRM.

• Develops and executes marketing automations by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness (i.e., Salesforce Marketing Cloud journeys).

• Collaborates with the internal content manager and graphic designer to develop written content and digital images needed for email marketing.

• Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement.

• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting.

• Find creative solutions to technical challenges to enable strong user experiences.

• Create documented best practice for email campaign execution.

• Streamline and own the AnitaB.org digital newsletter strategy, which comprises targeted, direct-to-consumer outreach to several key audiences.

• Collaborate with internal teams to ensure email content advances organizational goals and campaigns.

• Stay up to date with email marketing trends and best practices.

• Complete additional tasks as assigned.

Here's what we hope you'll bring 

• Professionalism in team and external stakeholder interactions and communications, including honesty, integrity, respect, and commitment to advancing global, regional, and local DEI, in keeping with an organization with a mission to promote women and non-binary diversity, equity and inclusion in society and the workplace.

• 3-5 years of experience in Email Marketing.

• Knowledge of data privacy laws and email regulations, best practices, and compliance including GDPR, CASL, etc.

• Proficiency in Salesforce Marketing Cloud.

• Experience in managing email marketing platforms and campaigns.

• Strong project management skills.

• Strong analytical skills to evaluate end-to-end customer experience across multiple channels.

• Excellent communication and collaboration skills.

• Creative thinking skills and proactive work attitude.

• Knowledge of HTML/CSS for email template customization is a plus.

• Ability to travel as position requires.

AnitaB.org is proud to offer a remote, distributed workplace. Please know we cannot accommodate remote work outside of the United States. The salary range for this position is $72,700- $75,870 plus competitive benefits, including health insurance and a 403(b) discretionary match. Consistent with pay equity best practices, we are proud to present only our best and final non-negotiable offer. 

AnitaB.org is an inclusive community. We serve women and non-binary technologists as part of our global mission, while also promoting equity for all people within our organization.

AnitaB.org is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.