Head of Field Marketing

About Apollo

Apollo.io combines a buyer database of over 250M contacts and powerful sales engagement and automation tools in one, easy to use platform. Trusted by over 160,000 companies including Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than one million users globally. By helping sales professionals find their ideal buyers and intelligently automate outreach, Apollo helps go-to-market teams sell anything.

In the last year, we’ve grown ARR 3x, quadrupled our active users, and closed a $110M Series C led by Sequoia Capital in March of 2022. This year, we continue to grow faster each month with record months of sales and added ARR. We hope you apply.

Working at Apollo

We are a remote-first inclusive organization focused on operational excellence.  Our way of working ensures clear expectations and an environment to do your best work with ample reward.

The goal of this role is to drive pipeline, closed-won revenue, brand outcomes, and customer connections, through meaningful hosted and partnered in-person events

Some of what you’ll do: We are looking for one leader with a wealth of experience in field marketing who brings their own playbooks and opinions into the formation and direction of this new marketing discipline at Apollo. So please consider the below as more “guidelines” than a set book of work. Guidelines that, through collaboration and research, will create a generational customer marketing machine to accompany the generational product we are building at Apollo.

Potential projects:

• Formulate the field marketing strategy at Apollo

• Build metrics reporting, tracking, with the goal of getting fast ROI and scaling this team ASAP 

• Build a pipeline of happy customers to showcase at events 

• Worth with design to create booths and strategies for trade shows 

• Drive user generated content 

• Work with partnership and community to find partners for events and drive sponsorship revenue 

• Build automation into our sales process to easily drive people to events 

•  Support our ABSM motion by building relationships with strategically placed customers 

• Work with community to drive sponsorship revenue from events 

• With with product education to drive customer education at events 

• Manage and scale a team once the ROI story is clear 

• Travel the country hosting events, being hosted at events

Requirements

• 5 years of experience running events or other equivalent experience

• Understanding of how a sales funnel works

• Ability to work with sales and CS

• Highly logistically minded, able to deal with logistics for events, including travel, lodging, etc, for others

• Ability to network and create sales opportunities personally

• Ability to operate well under fast-pace environment

• Strong presenting skills, in person networking skills

Outcomes

• Formulate the field marketing strategy at Apollo Build out our strategy for our own hosted events, partnered events, and trade shows 

• Build a process to involve customer advocates in events (getting them speaking roles, etc) 

• Build a process and train sales on how to drive revenue from events

• Drive user-generated content leading to at least 750,000 impressions via user-generated content by EOY 

• Support key customers through brand building, social love, etc. leading to an increased upsell rate or decreased churn rate at core customers 

• Drive at least 1.5 million in pipeline by EOY

• Maintain a 3x expenses to CW revenue ratio for all events that do have an explicitly stated goal that is outside of CW revenue

• Support our ABSM motion by building relationships with strategically placed customers at events 

• Drive at least $100,000 in closed-won sponsorship revenue by the end of the year

About Apollo.io

Founded in 2015, Apollo.io is one of the leading sales intelligence and engagement platforms trusted by over 15,000 paying customers, from rapidly growing startups to some of the largest global enterprises. Our community-based approach to crowdsourcing data gives users maximum coverage while ensuring data accuracy. Our advanced algorithms and unique data acquisition methods help over 500,000 sales professionals enrich and analyze prospects’ data to increase quality conversations and opportunities.   

We have notable investors: Sequoia, Y Combinator, Tribe Capital, and Nexus Venture Partners. We recently completed a Series C financing to fuel our next growth phase.  The round was led by Sequoia Capital, with participation from Tribe Capital, NewView Capital, and Nexus Venture Partners. 

Our growth and customer feedback set us apart from competitors.  Apollo.io had over one million sign-ups for its platform in the past year, and the number of weekly active users increased by over 400%.  We are a top-ranking G2 Crowd vendor in the Sales Intelligence, Lead Intelligence, Marketing Account Intelligence, and Sales Engagement categories.  Our highest scores are in the B2B data space for accuracy and ROI based on customer reviews.

What You’ll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!