Acquisition Marketing Manager
The Acquisition Marketing Manager is responsible for Paid Search (SEM), Display, and upcoming progressive marketing programs and processes. In short, this role is for a pioneer. Someone that is in search of new growth opportunities, looking to lead digital strategy and advertising platform management in partner with marketing leadership, and other marketing and cross-functional partners. This individual must be prepared to test, learn, and adapt to the market, with our customers and products at the center of their focus.
The Acquisition Marketing Manager will be responsible for planning, executing, and continuously improving paid marketing programs that support customer acquisition and retention. As Acquisition Marketing Manager, you’ll contribute to the development and iteration of our digital marketing reporting and measurement frameworks. You’ll utilize trends and key insights to support recommendations to marketing leadership for strategy and process changes. The Acquisition Marketing Manager will effectively communicate data and findings to stakeholders, and execute sequential strategies with internal and external partners, holding responsibility for the efficiency and effectiveness of our paid acquisition initiatives and digital marketing campaigns.
What you will do
Execute, measure, and optimize marketing programs that build brand awareness, drive lead acquisition, and brand growth through Paid Search.
Manage the process behind initial SEM and Display customer acquisition, strategizing between landing pages, copy, creative, and platform placements.
Drive strategy and maintain performance to goal for Search Engine and Display Marketing in both Google and Bing.
Manage day-to-day paid acquisition initiatives within SEM and Display - creating, optimizing, and managing all paid search initiatives alongside internal stakeholders and external partners (paid search agency).
Collaborate with Creative, Campaigns, and CRO teams in order to create messaging and user experiences that reflect the Articulate product’s excellence to potential customers and emerging persona markets.
Partner with the marketing analytics team to create reporting that measures the performance of affiliate marketing programs.
Report on performance of paid acquisition strategies, deriving insights from analysis of data, and make recommendations on areas for testing and optimization
Manage the communication of paid acquisition performance with a data-driven mindset.
Proactively communicate with peers and leadership on plans, progress, and problems
What you should have
5+ years of experience in SaaS marketing, with strong familiarity in paid acquisition
Hands-on experience executing, optimizing, producing results, and communicating strategy across SEM and Display campaigns on Google and Bing, and their integration to other areas of marketing.
Experience developing strategy for Search Engine Marketing programs
Experience executing and analyzing performance of Search Engine Marketing programs, and how they relate to other forms of paid and organic advertising
Familiarity with core digital marketing tools and platforms such as Google Ads Manager, Microsoft Ads Manager, Google Tag Manager, etc.
Strong analytical skills and an interest in reporting and data analysis
Comfortable working with analytics platforms such as Google Analytics and Looker
You're the ideal candidate if
Interest in executing strategy and creating influence across a team
Ability and desire to learn quickly and troubleshoot problems
Capacity to show up as a thoughtful, trustworthy doer
Four-year college degree or equivalent experience
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.
Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.
(For information about Articulate's privacy practices, please view our Privacy Notice)
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