Marketing & Public Relations Manager
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Be responsible for all aspects of daily management for the marketing and PR functions.
Lead the go-to-market strategy for product launches.
Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.
Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.
Distill complex topics and products into easy to communicate language.
Lead brand campaigns and build relationships with influencers, journalists and media outlets.
Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
Develop, test, and report on relevant KPIs for all marketing and branding activities.
Bachelor's Degree in Marketing or Communications, or any other related field.
Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.
Minimum 5 years of relevant marketing or corporate communications experience.
Proven marketing management experience with strong ownership and emotional intelligence.
Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.
Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Execution oriented mindset - with the humility, drive, and scrappiness to get it done.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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