Marketing & Public Relations Manager

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities

• Be responsible for all aspects of daily management for the marketing and PR functions.

• Lead the go-to-market strategy for product launches.

• Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.

• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.

• Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.

• Distill complex topics and products into easy to communicate language.

• Lead brand campaigns and build relationships with influencers, journalists and media outlets.

• Manage new media partnerships end-to-end to help build the brand and drive measurable growth.

• Develop, test, and report on relevant KPIs for all marketing and branding activities.

Requirements

• Bachelor's Degree in Marketing or Communications, or any other related field.

• Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.

• Minimum 5 years of relevant marketing or corporate communications experience.

• Proven marketing management experience with strong ownership and emotional intelligence.

• Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.

• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.

• Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.

• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.

• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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