Senior Marketing & Demand Gen Manager

About BrandBastion

BrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution help brands moderate, engage, and analyze billions of comments on social media across the globe.

The Opportunity: Are you ready to market to some of the world's best marketers?

We’re looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise.

You’ll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR/communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA).

You’ll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.

Key Responsibilities

1. Strategy & Leadership: Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts.

2. Campaign Execution & Ops: Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance.

3. Brand & Messaging: Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral.

4. Content & Communications: Work with Brand Marketing Manager on editorial calendar (blogs, case studies,, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage.

5. Digital & Web: Own site experience, CRO, SEO, and marketing tech stack.

6. Team & Agency Management: Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget.

7. Field Marketing & Events: Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments.

Requirements

• 5+ years progressive B2B SaaS marketing experience; 3+ on demand-gen or growth teams.

• Proven track record scaling ARR from <$10 M to $25 M+ through integrated brand & demand programs.

• Deep hands-on expertise with HubSpot, paid media platforms and web analytics.

• Strong storyteller able to translate technical features into business value and own media/PR narrative

• Data-obsessed: you instrument, analyse, and iterate based on funnel metrics, not instincts.

• Prior management of external agencies and multidisciplinary teams.

• Excellent cross-functional communicator - comfortable partnering with Sales, Product, and Leadership.

• A builder’s mindset: you’re not afraid to get hands-on with campaign launches, ad testing, event planning, or SEO audits.

Benefits

At BrandBastion, high performers shape their own path. You’ll have opportunities to:

• Lead strategic initiatives that impact our AI-first approach.

• Advance into senior leadership roles based on performance.

• Work with global brands at the forefront of digital engagement.

• Be part of a fast-growing AI-first company leading the future of brand protection and community management.

• Competitive Market Rate Compensation + 4+ weeks paid time off

• Opportunities for global team meets

• Flexible, Fully Remote Role: Enjoy the benefits of remote work while collaborating with a talented global team.