Associate Director, Growth

Our Company:

At Cerebral, we're on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:

• 82% of clients report an improvement in their anxiety symptoms after using Cerebral.  

• 75% of clients who report improvement in their depression see improvement within 60 days.  

• 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

As an Associate Director of Growth, you will drive client and revenue growth by delivering superior next-generation experiences related to attracting, converting, activating, and retaining our clients. You have a passion for mental healthcare, emerging technology, analytics and delighting the client throughout the entire user experience.

In this role, you will lead growth hacking, lifecycle marketing, and product-led growth - including strategy development, prioritization, and execution of tests and initiatives to improve our client experience, build loyalty, attract and convert new clients, and ultimately drive growth.  

You will work with a cross functional team to develop our broader growth strategy and roadmap. You must be a strong leader, strategic thinker, and excellent communicator. Being a team player and working well with others is a must.

Who you are

• 8+ years of experience with direct-to-consumer growth & performance management

• Expertise in AB tests, testing strategies, and experimentation to improve LTV/CAC

• Expertise in lifecycle marketing & leveraging communications to drive user behavior & improve the client experience (e.g., increasing visit completion and improving engagement between visits)

• Experience leading a team and collaborating cross-functionally

• Experience in developing & executing a referral strategy

• Experience in driving growth through customer experiences, building growth loops, and communicating effectively with clients

• Experience working directly on customer communications & engagement 

• A proven track record of building growth strategies, prioritizing & delivering on roadmaps

• Ability to empathize with the client all times and find ways to delight the user

• A goal-oriented mindset and eagerness to execute

• A keen ability to understand and articulate priorities and make the right trade offs when necessary

• Excellent writing, communication, organizational and time management skills

• A strong passion for helping people be their greatest version of themselves by offering world class mental health services

How your skills and passion will come to life at Cerebral:

• Develop a testing roadmap to optimize engagement & loyalty and grow revenue

• Define and manage strategic and tactical metrics, analyze data, and translate into successful actions to further optimize performance

• Growth Strategy lifecycle marketing: Develop and iterate on the growth strategy to ensure we achieve our business KPIs and maintain LTV/CAC goals.

• Own the strategy and develop customer communications across relevant touch points: Email, SMS, app push, and others. Continuously aim to drive visits, revenue, positive sentiment, loyalty and increase in lifetime value

• Collaborate with key stakeholders across the business – including marketing, product, clinical, copy, and creative – to execute email campaigns and initiatives

• Look more broadly at the value propositions for our product offerings, and ensure we are communicating the benefit we bring our clients in a clear and concise way

• Cultivate an intimate understanding of the target audience and key segments

• Implementing projects to achieve growth goals for the company

• Using data, analytics, and other tools to inform decisions and growth strategies

• Replicating successful strategies at scale 

• Manage directs who are contributing to growth hacking and lifecycle marketing efforts

What we offer: 

• Mission-driven impact:

  • Shape the future of the #1 largest and fastest growing online mental health care company in the world

  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)

  • Join a community of high achievers who have a passion for promoting mental health

• Path to develop & grow:

  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you

• Remote-first model: Work virtually from anywhere in the US

• Competitive compensation & benefits:

  • Total compensation includes equity/stock options

  • Medical, Dental, Vision, Life Insurance, and 401k with employer match to all employees

  • Unlimited PTO - we encourage taking the time you need to relax and recharge

  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content

    • $200 WFH reimbursement

• Culture & connectivity:

  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level

  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions

  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

The national base salary range (OR the national hourly range for nonexempt positions) offered for this position is outlined below.  Cerebral is committed to equal pay for equal work; however, business reasons may dictate variations in pay that are attributed to objective factors, such as geography, candidate's qualifications, and supply and demand. Total compensation includes base salary and may include an annual performance bonus and equity/stock options. 

National Base Salary Range (could be increased by 10-20% based on cost of living)

$184,000—$200,000 USD

Who we are (our company values):

• Client-first Focus - relentless focus on advancing the quality of care, clinical experience, and patient safety

• Ethics & Integrity - do what is right and demonstrate ethical principles, even when no one is watching

• Commitment - accountable for fully delivering on commitments to our clients and each other

• Impact & Quality - make a positive impact and deliver high quality outcomes, based on data and evidence

• Empathy - act compassionately, listen to seek understanding, and cultivate psychological safety with clients and colleagues

• Collaboration - achieve our goals together as a united team, strengthened by mutual openness, trust, and diversity of thought

• Thoughtful Innovation - continuously evolve our ability to deliver on our mission, prioritizing long-term, strategic bets over short-term gains

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

___________________

Cerebral, Inc. is a management services organization that provides health information technology, information management system, and non-clinical administrative support services for various medical practices, including Cerebral Medical Group, PA and its affiliated practices (CMG), who are solely responsible for providing and overseeing all clinical matters. Cerebral, Inc. does not provide healthcare services, employ any healthcare provider, own any medical practice (including CMG), or control or attempt to control any provider or the provision of any healthcare service. “Cerebral” is the brand name commonly used by Cerebral, Inc. and CMG.