Head of Marketing

About CertifyOS

CertifyOS is building the data infrastructure that powers modern healthcare.

Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem.

Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale.

Our vision is simple: One API. One provider ID. Frictionless provider data.

We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.

About the Role

CertifyOS is hiring a strategic, data-driven marketing executive who elevates Certify’s market presence, accelerates revenue growth, and shapes how our products are positioned. Your work enables Certify to create measurable demand, communicate differentiated value, and support product adoption across health plans, providers, and enterprise partners.

You will be responsible for building a modern marketing engine that informs, attracts, and converts enterprise buyers. You will help define how Certify tells its story, how we educate the market, and how we partner internally to drive predictable growth.

This is a role for a builder who combines creative thinking with analytical rigor, translates complex products into simple narratives, and leads a high-performing team to consistent and measurable business outcomes.

What You’ll Do

• Build and scale growth marketing engine to drive predictable pipeline and revenue

  • Own demand generation strategy across paid channels, content, SEO, ABM, events, and digital programs

  • Build pipeline models with clear lead, MQL, SQL, and opportunity targets tied to revenue goals

  • Partner with Business Development to optimize funnel performance and conversion

  • Own marketing analytics and executive-level reporting (dashboards, forecasts, QBRs)

• Lead Product Marketing, Brand Narrative, and Category Leadership

  • Own CertifyOS’s end-to-end market narrative, from positioning to category leadership

  • Partner with Product to define messaging and differentiation grounded in customer needs

  • Lead GTM strategy for new products and features (segmentation, packaging, launch planning)

  • Translate product strategy into collateral, enablement, and competitive intelligence

  • Drive market research, win-loss analysis, and customer insights to validate fit

  • Elevate CertifyOS’s brand through thought leadership, content, and storytelling

  • Execute cohesive events strategy aligned to business objectives

• Run a high-performing, data-driven organization

  • Build and mentor a cross-functional team focused on measurable results

  • Establish operational rigor, forecasting discipline, and accountability culture

  • Build robust analytics framework (attribution, funnel conversion, ROI, OKRs)

  • Deliver actionable insights into pipeline and revenue drivers

  • Use data to optimize programs, messaging, and investment allocation

• Partner across the business to drive measurable growth

  • Collaborate with Product, BD, Partnerships, Customer Success, and Operations

  • Support partnership and reseller motions with co-marketing programs and joint campaigns

  • Ensure marketing efforts reinforce customer value, adoption, and retention

What Success Looks Like

• Consistent quarter-over-quarter pipeline growth aligned to revenue targets

• Reliable forecasting of lead and pipeline contribution with clear dashboards and attribution models

• Coordinated, repeatable product launches with measurable adoption and pipeline impact

• Strengthened brand recognition as the leader in provider data infrastructure

• Improved conversion rates and shortened sales cycles through strong collateral and enablement

• Executive team receives actionable insights on performance, positioning, and trends

• Tight alignment between Marketing, Product, and Business Development with shared goals

• Recognition as a thought leader in provider data and healthcare infrastructure

• High-performing marketing team with clear OKRs and credibility across the organization

• Marketing investments tied to measurable gains in awareness, engagement, pipeline, and revenue

What You’ll Need

• 12+ years leading growth marketing, product marketing, or integrated marketing in SaaS or healthcare tech

• Proven success managing demand generation engines with measurable revenue impact

• Expertise in analytics, attribution, funnel performance, and ROI modeling

• Experience partnering with product teams on positioning, launches, and roadmaps

• Strong executive presence with ability to communicate insights to senior leaders and boards

• Ability to translate complex technologies into compelling messaging

• Experience scaling marketing teams in high-growth environments

• Hands-on leadership style with ability to operate strategically and tactically

• Familiarity with optimizing marketing technology stacks

• Passion for improving healthcare through better data and operational efficiency

Benefits of Working at CertifyOS

At Certify, we’re building with intention and taking care of the people doing the work.

• 100% coverage of health, dental, and vision insurance premiums for employees

• Unlimited PTO for US-based team members, with at least two weeks off annually

• Health insurance, statutory leave, and additional wellness (menstrual) leave for women in India

• Equal opportunity employer committed to inclusivity and diversity

• Commitment to pay transparency and open culture around compensation