Growth Marketing Leader (Demand Generation)

📖 The Story Behind This Role

Cheesecake Labs has always had a strong reputation, social presence, and consistent recognition in platforms like Clutch.

But brand alone is no longer enough.

We’re at a moment where marketing needs to evolve from awareness-driven to revenue-connected: helping sales move faster, generating a qualified pipeline, and positioning us where future buyers are actually searching (including LLMs, not just Google).

Some things will continue. Others, we need to rethink — and that’s exactly why this role exists.

We’re looking for a Marketing Manager who is comfortable operating in this transition: someone who can balance branding with performance, and is excited about testing new ways of generating demand.

🚀 What This Role Actually Looks Like

This is not a “run campaigns and post on social media” type of role. On a typical cycle, you might:

• Work closely with leadership and sales to refine positioning and identify where we can actually win deals

• Translate business priorities into marketing initiatives that generate SQLs, not just traffic

• Build and evolve sales enablement materials (case studies, decks, narratives, proof points)

• Rethink SEO — moving beyond traditional Google rankings into LLM-driven discoverability

• Manage and optimize channels like LinkedIn Ads and niche directories as testing grounds for pipeline generation

• Oversee website and content strategy with a strong focus on conversion and ICP relevance

• Partner with internal teams and external vendors to execute campaigns and content

• Use Attio to track performance, nurture leads, and improve funnel efficiency

• Lead and develop the marketing team, running regular 1:1s and supporting career growth

• Support employer branding initiatives when relevant — but without losing focus on business impact

Some initiatives will be well-scoped. Others will start as hypotheses. Part of the job is figuring out what’s worth scaling, and what’s not.

🌟 What Tends to Work Well Here

People who thrive in this role usually:

• Have experience in B2B services or consulting environments with longer, complex sales cycles

• Know how to connect marketing efforts to pipeline and revenue (not just vanity metrics)

• Are comfortable working with stakeholders in English (especially US-facing strategies)

• Can navigate ambiguity and define direction without waiting for everything to be structured

• Have hands-on experience with tools like Attio, websites, and digital channels

• Have experience managing and developing people (career conversations, performance management, regular 1:1s)

• Understand how to balance brand building and performance marketing

• Are curious about new acquisition channels (LLM SEO / AI-driven discovery)

• Collaborate well across teams (Sales, Leadership, Ops) and influence without authority

🚫 This Probably Won’t Be Your Thing If

• You prefer focusing only on branding or only on SQL performance

• You expect a fully structured marketing plan to already be in place

• You’re not interested in being close to sales or thinking about revenue impact

• You rely only on traditional SEO and aren’t open to experimenting with new approaches

• You’d rather execute tasks than define what should be done

🎁 What You’ll Find Here

• Remote-first environment (work from anywhere in Brazil, and worldwide after your 1st year)

• Competitive compensation

• Beneflex (R$1.456/month)

• MacBook setup to work

• Health & dental (fully covered)

• Free English classes + learning budget

• Stock options (for senior+)

• iPhone or gadgets after 3 months (senior and leader positions only)

• Referral candidate bonus (R$1.000,00)

• Projects with international clients and real business impact

• A team that values autonomy and ownership

• Extended parental leave (maternity, paternity, adoption)

• Access to our cool Florianópolis office if you miss working in person

📌 One Last Thing

• You need to be based in Brazil and able to work with a Brazilian entity.

💡 Not Sure If You Check Every Box?

That’s okay.

We know that many great people — especially from underrepresented groups — hesitate to apply unless they meet 100% of the requirements.

If this role sounds interesting, we’d still love to hear from you.