Product Marketing Manager (Contract)

🚀 Build the future of employee leave

We're tackling the complex world of employee leave. Today, it's fascinating and baffling how complicated the process is: going on leave (be it parental, medical, bereavement, or for any other reason) means talking to reps and wading through a mountain of government and insurance claims just to get your time off and income in moments when you're the most stressed and busy. We talked to hundreds of employees and employers who had nightmare stories to tell, and wondered to ourselves why nobody had solved this yet.

Our mission is to take the work out of leave — removing all of the friction that exists today for both employees and employers — and be the #1 advocate for folks going through the process. It's a really exciting space, and we're moving incredibly fast on both product and user momentum.

Excited about taking the most frustrating insurance, banking, and finance processes out there and making them surprisingly delightful? We'd love to work with you.

The opportunity 

Cocoon is looking for a seasoned marketer to fill in for our Sr. Product Marketing Manager while she’s on parental leave. We are a lean Marketing team, and everyone chips in where needed regardless of official swimlanes. Cocoon’s product is evolving quickly with lofty growth goals in 2025—this is a great opportunity for a generalist or product marketer to get exposure to many facets of a Series A company with a technical product in the fascinating, complex space of employee leave.

The details

• You will report to our Staff Content & Community Marketer, Ryley, with additional oversight from our VP of Revenue, Grace

• 10-15 hours of work per week from February - June 2025

• Schedule expectations: 

  • Most work can be done async on your own time 

  • At least two standing meetings per week (one with Marketing, one with Product)

  • We are a Slack-heavy team. We’d ask for a 24-hour response time for Slack messages, plus an agreed-upon “office hours” block (1-2 hours per week) where you are online and available to chat via Slack.

Responsibility

Stakeholders

Activities

New feature launches

Product, Ryley, Sales, Customer Success, Product Support

• Run Bi-weekly meetings with PMs to talk through upcoming launches (async updates 

• Create overall launch plans (see example below): Audience, availability, messaging, rollout comms strategy

• Create content plans with Ryley; partially execute (emails, blog posts, etc.) with support from Ryley and contract copywriter Nikki 

• GTM enablement: built documentation and coordinate training with PMs

• Organize and update Asana 

• [When relevant] Coordinate web updates

Roadmap enablement

Product, Sales, Customer Success

• Give bi-weekly Roadmap updates in Slack

• Update external “Roadmap & recent updates” slides that Sales/Success use

• Q2 roadmap (likely finalized mid-late March) enablement: coordinate “Roadmap read-out” meeting with PMs, update documentation, plan quarterly content calendar with Ryley

[TBD] Q2 “Voice of the customer” report

Product, Sales,  Customer Success

• Spearhead and aggregate report based on existing format 

At Cocoon, we believe that diversity, equity, inclusion, and belonging (DEIB) serve as the foundation for a successful team, product, and community. We’re committed to building a company where everyone can bring their authentic selves to work and be set up for success. Creating a diverse, equitable, and inclusive workforce requires ongoing effort and attention. We are committed to cultivating space for feedback and expanding our understanding of DEIB as our community grows.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on February 1, 2024.

Please see the independent bias audit report covering our use of Covey here.