Email & Lifecycle Marketing Manager

IPinfo is a rapidly growing “data as a service” provider delivering accurate and proprietary data to thousands of developers and enterprises around the world. Our data is used to enrich applications, personalise online experiences, and manage security risks. We’re at an exciting stage of evolution and we’re looking for a data-driven and innovative Email & Lifecycle Marketing Manager to join the marketing team. 

The Role 

In this role, you will develop and execute email marketing strategies designed to engage our technical audience and drive growth and adoption of our data. This is a hands-on, high-execution role, where you have a wide scope of accountability, owning the function and collaborating across teams to implement your strategies. 

Email Marketing Strategy & Execution 

• Develop and execute our email and lifecycle communications strategy 

• Write, edit, and proofread engaging and technically accurate email copy that speaks to a highly switched-on technical audience 

• Collaborate with the wider team, delivering email support for marketing campaigns and product communications 

Audience Engagement and Segmentation 

• Leverage audience segmentation to deliver highly relevant communications

• Understand our customers’ technical needs, interests, and challenges to craft emails that resonate and educate 

Marketing Automation and Funnel Optimization 

• Build and optimise email workflows to support sales marketing goals and enterprise funnel optimisation 

• Create nurture and drip campaigns that guide prospects from awareness to conversion

Lifecycle and Customer Journey Management 

• Working closely with CRO, map the customer journey of our self-service offer, creating transactional communications tailored to specific lifecycle stages - acquisition, retention, upsell, and loyalty 

• Drive engagement and improve retention and lifetime value 

Analytics and Optimisations 

• Monitor email deliverability, IP reputation, and inbox placement to ensure high engagement rates 

• Implement authentication protocols (SPF, DKIM, DMARC) to ensure compliance with best practices and regulations 

• Analyse campaign performance (e.g. open rates, click-through rates, and conversion rates) and use data insights to inform strategies 

• Conduct A/B tests to optimise subject lines, content, visuals, and CTAs 

• Continuously refine and improve workflows and messaging to improve engagement and conversion

About You - the Skills, Knowledge, and Experience you will need 

We love working with people who are smart, humble, and motivated to make a difference. You’ll thrive in a scaling organisation where ambiguity and complexity are the norm. You make things happen!

• 3+ years of experience in email marketing, lifecycle communications, and marketing automation in a B2B SaaS environment 

• Exceptional writing skills and proven experience in crafting compelling copy that drives action

• Proficiency and experience with transactional and marketing automation platforms (we use Hubspot and Postmark) 

• Familiarity with subscription metrics and user onboarding and retention strategies

• Knowledge of HTML/CSS for email customisation 

• Advanced understanding of segmentation, A/B testing, and email deliverability best practices

• Advanced analytical skills with the ability to translate data into actionable insights

• An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools, and taking ownership where needed to move the needle

• Comfortable in a scale-up environment working in a fully remote and globally distributed team

• A passion for technology with knowledge or active interest in the Internet and Internet data concepts 

What We Offer 

• Opportunity to drive direct impact in a high-growth dynamic environment 

• A collaborative, supportive team culture that values innovation 

• 100% remote team and work environment 

• Flexible working hours 

• Competitive salary 

• Unlimited PTO 

• WFH stipend 

[W2 in USA with health and 401K or contract outside of USA] 

What does the interview process look like? 

• One screening interview with a recruiter 

• One 45-60 minute Zoom interview with Hiring Managers (Fran & Phil) 

• One 45-60 minute Zoom interview with the Head of Rev Ops (Safaa/Abdulrahmen)

• Interview Task set

• One 30-minute call with CMO (Claire) 

• Minimum of two employee reference checks: Recent Managers

IPinfo asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact IPinfo directly.