Brand Manager

CoinsPaid offers ready-to-use crypto payment solutions tailored to business’ every need. Standing at the forefront of mass adoption, our products help businesses gear up for the new era of digital assets. We showed a tremendous growth in terms of transactions and volumes since 2019 and in 2023 were marked by Forbes as the "Best Crypto Payment Gateway for High-Volume Transactions". 

Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 30+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use. If these feel close to you - give us a shout!

We are looking to straighten the brand division within the marketing department with an experienced professional to help develop and execute CryptoProcessing Brand, communications and marketing strategy in Europe and further market expansions. The main objective for the role is to focus on generating engagement opportunities, launches, campaigns and initiatives for the selected market, work within a regional marketing strategy, be responsible for planning, execution and reporting on all presented metrics afterwards. You will work closely with internal units, involved in cross department communication, collaborate with partners, and engage with external suppliers and agencies

Responsibilities:

• Brand Strategy Development:

• Develop and implement comprehensive brand strategies that align with the company's vision and market trends in the cryptocurrency sector

• Conduct market research to identify target audiences, competitive positioning, and emerging trends in crypto payments

• Brand Positioning:

• Define and communicate the unique value proposition of the crypto payment gateway to differentiate it in the marketplace

• Ensure consistent brand messaging across all channels, including digital, social media, and traditional marketing platforms

• Marketing Campaign Management:

• Plan, execute, and monitor marketing campaigns that promote the brand and its offerings, ensuring alignment with overall business objectives

• Collaborate with cross-functional teams (product, sales, customer support) to create cohesive marketing strategies

• Performance Analysis:

• Follow up on brand health indicators to assess effectiveness and make data-driven recommendations for improvement

• Utilise tools such as Google Analytics and social media insights to track engagement and conversion rates

• Stakeholder Collaboration:

• Work closely with product development teams to ensure that branding aligns with product features and user experience

• Liaise with external partners, agencies, and influencers to enhance brand visibility and credibility

• Community Engagement:

• Build and nurture relationships within the cryptocurrency community to foster brand loyalty and advocacy

• Participate in industry events, webinars, and forums to represent the brand and gather insights from key stakeholders

• Budget Management:

• Manage the marketing budget for brand initiatives, ensuring effective allocation of resources for maximum ROI

• Monitor expenses and report on budget performance to the Lead of Brand and HOD

• Compliance and Regulatory Awareness:

• Stay informed about industry regulations related to cryptocurrency and payment processing to ensure all branding efforts comply with legal standards

• Collaborate with legal teams to address any branding or advertising compliance issues

Requirements:

• Qualifications and competencies:

• Professional, personable and mature, with the ability to work appropriately with people at all levels of the organisation, including senior executives. Able to foster, enhance and contribute to the team environment

• Skilled communicator, able to convince and articulate verbally and in writing

• Well-informed on current events, news and business trends

• Able to deal with multiple priorities and projects and meet deadlines, while getting the job done to the highest standards

• Adept at calmly handling urgent situations as they arise, with the flexibility to adapt to fast-changing dynamics

• Possesses the ability to see the big picture, but also pay tight attention to detail when required

• Accessible and client oriented

Professional skills:

• A Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)

• Proven experience in brand management or marketing roles, preferably within the tech or financial services sectors

• Decent understanding of cryptocurrency and blockchain technology

• Experience in professional services marketing, public relations or corporate communications – knowledge and experience of a sector approach is a plus

• English drafting, writing and editing skills - with experience drafting for a variety of channels including internal and social media

• Understanding of media, news and editorial priorities

• Manager multiple projects, coordinate processes and ensure meeting deadlines with further full stake reporting on metrics and ROI

• Experience with, and an understanding of, social media and metrics analysis

• Strong analytical and research skills

• English level - C1

• Comfortable with technology; understands applying AI tools for marketing communications

• Filming and video production coordination skills - ToR for the video montage, time codes, scenario drafting for campaign

• Experienced in searching for effective references, ability to clearly communicate and explain creative concepts

• Experience ordering landing pages and ability to coordinate every step of development

• Clear understanding of print, design and graphic production processes

• Ability to work outside of core business hours as needed

Why should you choose CoinsPaid?

To become a part of this solid team, passionate about their jobs and the crypto industry as a whole. To feel a great team spirit and meet people supporting each other's growth and development. To become a part of a rapidly developing international company and a crypto payments leader. Only in 2023 CoinsPaid was awarded 8 times:

- Forbes - “Best Crypto Payment Gateway for High-Volume Transactions”;

- The Global Brands Magazine - "Leading Cryptocurrency Payment Solutions - Estonia";

- Baltic TECH Awards - “Blockchain: Company of the Year”;

- Global Payment Innovation Awards  - “Best Blockchain Payment Initiative“;

- EGR B2B Awards  - “Cryptocurrency Services Supplier 2023 ”;

- EiGE Awards - “Best Payment Provider in 2023”;

- MiGEA Excellence Awards  - “Best Crypto Payment Provider”;

- SiGMA Balkans  - “Crypto Payment Solution of the Year”.

Solid facts about CoinsPaid:

- Private and profitable company, registered and licensed in Estonia;

- Secure business, with regular financial and regulatory audits;

- Over 9 years of experience in the blockchain development;

- Over €700M processed in crypto monthly;

- Over 1M transactions processed monthly;

- Over 800 merchants accounts serviced;

- Over 220 team members across 30+ countries.

By joining CoinsPaid now, you’ll participate in building the world's best crypto payment ecosystem, conquering new markets, and popularising cryptocurrencies.

Sounds good? Well then, we can’t wait to see your resume!

To learn more please visit: https://coinspaid.com/about-us/ & https://coinspaid.com/careers/