Account Executive

ABOUT THE ROLE

Campaign Management

• Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;

• Defines target group and implements strategy through appropriate media planning work;

• Conceives advertising campaign to impart the desired product image in an effective and economical way;

• Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;

• Stays abreast of changes in media, readership or viewing figures and advertising rates;

• Directs the arranging of conferences, exhibitions, seminars, for clients

New Business Development:

• Builds a pipeline of opportunities identifying the key client leads to reach

• Identifies and reach out to potential clients to promote and sell Comms8 integrated Chinese marketing solutions

• Engages with key client contacts through the personal network, event, trade body, utilising inbound leads, and proactive out-bound engagement

• Manages and deliver a bespoke proposal for potential client in China & Europe

• Tracks conversations and report new business development progress to MD on a weekly basis

• Keeps business up to date with key market and competitive development

• Develops and improve new business marketing materials and toolkits

• Attends events and roadshows to promote Comms8

• Supports the wider team for marketing campaign implementation

Content Production Management

• Designs digital graphic and animation for promotional materials

• Films and edits promotional video for campaigns and event

• Localize and writes marketing content in local languages.

WHAT WE ARE LOOKING FOR

• Proven experience in marketing and PR, ideally with over 2 years experience in account management

• Excellent communications skills.

• Strong understand of the social media landscape

• Fluent in English (written & spoken) is a must

• Strong ability to create a professional press release and social media content in both traditional and simplified Chinese.

• Experienced in using Google Adword, Tencent Display, Alimama for biddable display activity in multi-markets.

• Experienced in proactive outbound business development.

• Eager to learn and demonstrate a high level of curiosity

• Display “can do” attitude, proactive in seeking solutions

• Passionate about marketing and branding

About Comms8 Ltd.

Comms8 is a multi-award-winning cross-border martech agency. We help brands seamlessly enter and thrive in APAC and global markets. With a strategic team based in London, Tokyo, and Hong Kong, our deep market knowledge and innovative, purpose-led strategies deliver high-impact results.

We specialise in: - Marketing Strategy - Social Media Strategy - Media Planning and Buying - Influencer Marketing - our SaaS portal - InfluenConnect®, for searching for diverse influencers from 12 social media platforms across the East and the West

Our work is guided by four key pillars:

1. Innovation: Pioneering new marketing approaches.

2. Cultural Bridging: Connecting brands with diverse markets.

3. Diversity, Equity, and Inclusion (DEI): Fostering an inclusive environment.

4. Good Cause: Investing in sustainability efforts like global tree-planting initiatives.

Our work has been recognised by prestigious awards including the Cannes Lions, UK Agency Award, Digital Impact Award, The Drum’s Digital Award and several awards. Our notable clients include UNDP, Hoyoverse, Montblanc, Estee Lauder and Sony Pictures, showcasing our ability to deliver tailored marketing solutions across industries and regions. Successful campaigns include shortlisted Cannes Lions - UNDP The Weather Kids campaign.