As a Marketing Manager at Cut+Dry, you will drive product launches, demand generation campaigns, and execute cross-functional marketing strategies to accelerate product adoption in the FoodTech industry.

Product marketing

HubSpot

AI-powered marketing

Content strategy

Marketing automation

Appcues

Beamer

Case study creation

Lead generation

Campaign execution

Writing

Storytelling

Data analysis

Cross-functional collaboration

ABM strategies

Google Analytics

SEO/SEM

Paid media campaigns

Design tools (Canva, Figma)

WHO WE ARE

Cut+Dry is a fast-growing FoodTech company modernizing the $350B+ U.S. foodservice supply industry. Our AI-powered platform connects manufacturers, distributors, and operators through a unified digital commerce network—transforming how the foodservice industry discovers, orders, and manages products.

We’re building the operating system for foodservice distribution, and we’re looking for a Marketing Manager who can help accelerate product adoption, drive demand, and scale our marketing engine.

THE ROLE

As a Marketing Manager, you will be the driving force behind product launches, demand generation campaigns, and marketing execution across the Cut+Dry platform. This is a hands-on, cross-functional role that blends product marketing, content strategy, and marketing automation. You’ll work at the intersection of product, growth, and sales to ensure our solutions reach the right audiences with the right message at the right time.

The ideal candidate is deeply fluent in AI-powered marketing, an expert in HubSpot, and experienced with in-app engagement platforms like Appcues and Beamer.

WHAT YOU’LL OWN

Own the launch and adoption of new products by collaborating with product, marketing, operations, and growth teams
Collect, analyze, and act on consumer feedback to identify trends, improve product offerings, and enhance the overall customer experience
Manage and enhance platform user experiences (e.g., Appcues, Beamer) to ensure usability and effectiveness

Content & Demand Generation

Create and source end-user marketing content, knowledge base articles, and resources for nationwide distribution
Develop, manage, and publish compelling case studies showcasing success stories from distributors, highlighting product impact and driving stakeholder engagement
Identify and create content to drive demand at every stage of the prospect journey
Create collateral to support the sales and customer-facing teams

Campaign Execution & Lead Generation

Deploy successful marketing campaigns and own their implementation from ideation to execution
Explore new ways to engage and generate inbound leads
Optimize marketing automation and lead nurturing processes through email, content, and social channels

Events & Cross-Functional Support

Assist with event planning, including working with team members, vendors, and design teams during pre, during, and post-show activities

WHAT WE’RE LOOKING FOR

Required Experience

4–7 years of marketing experience, preferably in B2B SaaS or technology platforms
Expert-level proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting, and automation)
Demonstrated experience leveraging AI tools and strategies for marketing execution, content creation, personalization, and analytics
Hands-on experience with product marketing platforms such as Appcues, Beamer, or similar in-app engagement tools
Strong product marketing background—ability to translate technical features into compelling value propositions
Proven track record planning and executing multi-channel marketing campaigns (email, social, content, events)
Excellent writing and storytelling skills with experience creating case studies, sales collateral, and knowledge base content
Data-driven mindset with the ability to analyze campaign performance and optimize based on insights
Experience working cross-functionally with product, sales, and customer success teams

Strongly Preferred

Experience in foodservice, distribution, or supply chain technology
Familiarity with ABM (account-based marketing) strategies
Experience with design tools such as Canva or Figma
Background in startup or high-growth environments
Experience with Google Analytics, SEO/SEM, and paid media campaigns

WHO YOU ARE

You think AI-first and constantly explore new ways to leverage technology to drive marketing outcomes
You can translate complex product capabilities into clear, compelling narratives
You thrive in high-growth environments where playbooks are being built, not inherited
You are self-directed, detail-oriented, and motivated by ownership and measurable impact
You are equally comfortable building a campaign strategy and rolling up your sleeves to execute it
You bring a test-and-learn mindset to everything you do

WHY CUT+DRY

You’re not joining a company where marketing runs on autopilot. You’re joining at an inflection point—where AI, automation, and data are reshaping how the foodservice industry operates.

This is an opportunity to own the marketing function at a category-defining company, work alongside a world-class team, and make a measurable impact on a rapidly growing platform.

Marketing Manager