Product Marketing Manager

Job Description

• Location: Fully remote, US (We are unable to sponsor visas)

• Reporting to: CEO

• Direct reports: None

• Working hours: 8 hours per day; core hours 9-5pm ET

• Salary range: $130-150k depending on experience

The Role

Gabby Bernstein is a #1 New York Times bestselling author, spiritual teacher, and the founder of the Gabby Coaching App. Dear Gabby Inc. is on a mission to make spirituality and self-help accessible to as many people as possible through transformative digital experiences and live events.

We’re looking for a Product Marketing Manager who understands that the best consumer subscription products are marketed from the inside out. What members experience after they buy, for instance, how they feel on day three of a Challenge, whether they come back after falling off, what makes them renew and so on, is the most valuable marketing insight a company like ours has. This person turns that insight into a loop: better member experience drives deeper retention, and what we learn from retained members sharpens how we talk to new customers.

This role sits at the intersection of member experience and product positioning. You’ll spend roughly half your time going deep on the post-purchase journey — identifying friction, improving how we communicate with members inside the product, and partnering with the dev team on experience improvements. The other half translates those insights outward: sharpening how we position the app, what we say to prospective members, and how we set expectations that the product can actually deliver on.

Note: If you don’t have direct consumer app experience, this role might not be a good fit. 

What You’ll Own

Member Experience & Retention

• Map and continuously audit the in-app member journey from first challenge through long-term renewal, identifying friction points and engagement gaps

• Design communication journeys — push notifications, in-app messaging, and email that reflect where members are behaviorally and emotionally and support their journey

• Identify re-engagement opportunities for members who fall off mid-challenge or lapse before renewal

• Partner with Product to define product improvements based on member behavior — you’re the clearest internal voice for what members need, and you bring that perspective to product decisions with enough clarity that it gets built

• Collaborate with CRM on implementation; you own the content, they own execution

Positioning & Acquisition Messaging

• Translate what you learn from retained members into sharper external positioning — what the product promises, who it’s for, and why it’s worth renewing

• Ensure that how we talk about the app in paid channels, organic content, and owned media accurately reflects what the product actually delivers

• Partner with content team to develop messaging that attracts members who are more likely to engage deeply and stay

• Own the feedback loop between post-purchase insight and pre-purchase messaging so that what we learn inside the product continuously improves how we market it

Data & Behavioral Insight

• Analyze engagement patterns, cohort behavior, and retention data to understand what drives participation, habit formation, and renewal

• Translate insights into prioritized improvements across both the product experience and external messaging

• Track the metrics that connect growth and retention: acquisition rates, Challenge completion, upsell conversion, renewal rate, and messaging performance

Cross-Functional Partnership

• Serve as the internal advocate for the member’s perspective across product, marketing, and CRM

• Work closely with others to ensure member experience and messaging are cohesive across every touchpoint

• Contribute to broader company strategy around membership growth, positioning, and long-term engagement

What We're Looking For

The right candidate has spent meaningful time inside consumer mobile apps, ideally subscription-based, and understands how the in-app experience, notification strategy, and product decisions combine to create member habits. You’ve also done enough market-facing work to know how to take what you learn from members and turn it into sharp, honest positioning.

• 3+ years in a product marketing, retention, or member experience role at a consumer mobile app with a subscription model

• Proven ability to work both sides of the loop: post-purchase experience and pre-purchase messaging, with neither feeling like an afterthought

• Strong writing ability for lifecycle messaging (push, in-app, email) and external positioning — with a voice that’s empathetic and precise, not transactional

• Fluency with behavioral and engagement data; comfortable doing cohort analysis and translating findings into action

• Enough product fluency to write a clear brief and push back when the experience doesn’t serve members

• Experience in wellness, fitness, habit formation, or personal development apps is strongly preferred

• Comfortable operating in a lean team (< 15 people) where strategy and execution both land on your desk

What Success Looks Like

We want to be transparent about what we’re hoping you’ll accomplish in your first 90 days — and what we’ll use to gauge whether this role is working.

First 30 Days: Learn the Business and the Member

• Meet with every stakeholder and develop a working understanding of the business, our members, and how decisions get made

• Gain a deep understanding of the app — the content, the flows, and the experience of being a member

• Complete a first-pass audit of all entry points to the app, documenting friction points, drop-offs, and gaps between what we promise and what members actually experience

• Complete a first-pass audit of all member communications across email, push, and in-app

• Establish baseline metrics and align with the team on a shared definition of what success looks like

First 60 Days: Get Tests Running

• Have at least one member communication test running

• Have at least one onboarding test running

• Have at least one re-engagement test running

• Have at least one upsell test running

• Bring your first product improvement brief to the PM — a specific, member-behavior-backed recommendation for a feature or flow change, scoped clearly enough to act on

First 90 Days: Show the Work Compounding

• Demonstrate positive lift from the tests you’ve been running, with a clear line from your work to the result

• Continue iterating on active tests and identify the next round of opportunities

• Deliver a prioritized roadmap of member experience and messaging improvements grounded in data from your first 60 days

Hiring Process

• Video screening

• 30-minute conversation with a senior team member

• Take-home assignment and follow-up interviews with senior team members

• Interview with Zach Rocklin, CEO

• Interview with Gabby Bernstein, Founder

If you have a medical condition or individual need for an adjustment to our process that may affect your ability to be at your best, please let us know so we can discuss how to support you.

We are accepting rolling applications for this role with no fixed closing date.