Head of Digital and Demand Gen

We’re looking for a hands-on digital and demand generation marketing leader with a passion for taking our website, digital channels and growth programs to the next level.  

Our website needs to serve as the centerpiece of our brand, communicate our message to the right personas, and help convert pipeline to drive business growth. The ideal candidate will be experienced in web technology, obsessive about measuring results, and proven in their ability to balance building strategic plans and rolling up their sleeves to get work done.

You will play a key role in rapidly growing reach, engagement, pipeline, revenue, and eventually customer retention and expansion by creating valuable content and experiences. Your focus will be on leveraging digital channels at each stage of the marketing funnel to achieve that.

What You’ll Do

• Own the strategy and roadmap for the delivery, evolution, and scaling of our web presence across segments, personas, product offerings, industries, new markets, etc.

• Work closely with our design team, contractors, and agency partners to executive on our roadmap

• Own end-to-end our content strategy for gated content and experiences that will drive significant conversion

• Lead SEO and develop our roadmap of new pages and experiences to grow our organic reach. Leverage the content and product marketing team to create the right content for our audience. 

• Run a robust webinar program that supports both customer acquisition, upsell, and customer retention

• Own our social media, community, and reputation management programs and strategy

• Own our self-serve funnel from click to revenue

• Measure and report on full funnel, including how we do attribution

• Define KPIs and implement enterprise level measurement, analytics, benchmarking, and reporting methods to gauge success for digital programs

• Own performance marketing and paid acquisition

You’ll Love This Role If You

• Enjoy collaborating with Marketing Ops to ensure we’re always in sync with campaigns, execution, customer journey, etc.

• Are constantly optimizing and personalizing web experiences to increase lead conversions and decrease time to sale

• Have experience building and owning a strong framework for analytics and continuous testing and optimization of landing pages and overall website

It’s Important To Us That You Have

• A strong background in digital, content, marketing technology, and performance marketing

• An analytical, problem-solver mentality with a track record of “test & learn” mindset

• Management experience

It Would Be Great if You Had

• A strong track record of building, managing, and coaching high-performance teams. You are a magnet for top talent

• Experience in a hyper-growth company

Deepgram’s end-to-end deep neural network is revolutionizing the speech-to-text (STT) market and taking on the big guys. We’re redefining what companies can do with voice technology by offering a platform with AI architectural advantage, not legacy tech retrofitted with AI. We’ve raised over $86 million and have been recognized as an Inc. Best Workplace (2021 and 2022), a Forbes Top 50 AI Company to Watch (2021), and a CB Insights Top 100 AI Startup (2021), among others.

Our tech advantage is end-to-end deep learning, but our strength lies in our diversity of people, ideas, and experiences that allow our company to create amazing STT products for people who are true innovators in the field. We believe every voice should be heard—and understood—from our transcriptions to our customers to our employees. Come join our revolution to unlock the power of voice technology for everyone. We want to hear what you’ve got to say!