Lifecycle Engagement Manager

The Lifecycle Engagement Manager will be responsible for nurturing Descript users throughout their lifecycle, which includes driving platform engagement, subscription growth, and customer retention. You will develop and execute marketing strategies and campaigns across multiple channels including email, in-app, and more. The ideal candidate will be an exceptional analytical thinker with a consistent track record of delivering measurable growth rooted in testing and optimization. You will have a strong foundation in CRM marketing, a customer-focused approach, and most importantly, a strong can-do attitude that makes you comfortable working in an environment that is fast-paced, dynamic, and encourages autonomy.

What you’ll be doing:

• Work with the Lifecycle Marketing Lead to develop strategies and lead planning, execution, and measurement to drive engagement throughout all stages of the customer lifecycle.

• Gain an in-depth understanding of the Descript user and how their behaviors impact lifetime value and retention to generate hypotheses for new experiments.

• Monitor and evaluate campaign results across all channels to understand performance and drive continuous optimizations

• Partner with content and creative teams to produce best-in-class assets for lifecycle marketing campaigns and deliver a targeted and personalized journey across multiple touchpoints

• Work cross-functionally to ensure campaign requirements and deadlines are met while also delivering the optimal customer experience.

• Set up multi-channel experiments to increase activation, conversion, or retention

• Support product releases through channel support and analytics

• Support our community team through automated campaigns

We’re excited if you have

• Have worked for a SaaS or subscription-based product before

• 2+ years of experience using marketing automation tools such as Braze, Iterable, customer.io, etc.

• Highly analytical with a data-driven mentality and experience reporting results.

• Strong focus on the customer, marketing instinct, and passion for the business

• A self-starter with the ability to own projects and work independently in a fast-paced environment.

• Experienced in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings

• In-depth understanding of email marketing best practices on both the marketing and transactional side

• Proven planning, prioritization, and organizational skills

• Excellent verbal and written communication and cross-functional skills to collaborate across teams.

The base salary range for this role is. $100,000 - $127,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, and may vary from the amount above.

About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 125 — with a proven CEO and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital). 

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, catered lunches, and flexible vacation time. We currently have offices in San Francisco and Montreal, and are open to folks working remotely between PT and ET time zones. Whether you love WFH or can’t wait to get back to being in person, we're interested in offering an environment that works for you.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.