Marketing Manager

The OraSure family of companies empowers the global community to improve health and wellness by providing access to accurate, essential information. Our ability to positively affect change is powered by the innovative tools, services and diagnostics we deliver to the market. 

Together with its wholly owned subsidiaries, DNA Genotek, Diversigen, and Novosanis, the OraSure family of companies provides its customers with end-to-end solutions that encompass tools, services, and diagnostics. Our teams play a role in empowering people to discover healthier lives by creating effortless tests, collection kits, and services. 

It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.  

Overview 

Here at the OraSure family of companies our innovative sampling tools, services and diagnostics unlock access to accurate, essential information that advances global health and well-being. Our products include molecular sampling kits for the genome and microbiome, cutting-edge services and analytics, rapid diagnostics for infectious disease, and tests for substance abuse.  

The Marketing Manager applies knowledge, expertise, and experience to create relevant, innovative marketing content and programs for customers, prospects, vendors, and internal audiences designed to drive demand and awareness of our offerings, for the assigned segment(s). The Marketing Manager determines the appropriate mediums for programs and messages to support the marketing strategy and executes timely delivery of all projects and programs. They will work on multiple projects ranging from short communications to complex projects and integrated communication plans designed to focus on specific target markets. They will also collaborate with product managers in defining, creating, and implementing sales training and customer-facing product promotional materials. The position will be responsible for new product and/or service launches and will create a strategic plan to achieve a successful and sustained lead generation for all assigned business segments. This role provides inputs on the marketing strategy and develops and executes the tactical plan to achieve the desired outcomes.

This role is also responsible to monitor metrics of tactics effectiveness and recommends/executes any necessary alterations. The successful candidate will participate in cross-functional integrated processes with leadership, colleagues from teams such as (but not limited to) Marketing, Research & Development, Scientific Affairs, Lab Services, Informatics, Product Management, Business Intelligence, Sales, Sales Enablement and Regulatory Affairs. The ideal candidate has experience developing strategies and marketing plans specifically in a regulated healthcare sector, life science or infectious disease field or related area. Ideally, they have specific experience understanding the developing landscape in the assigned field including a strong understanding of the market, the care guidelines, KOL's influencing the space as well as key industry trends. They have experience targeting specific key customer audiences, with compelling programs (including science-based outreach) designed to drive lead generation and revenue growth.

We invite you to read through the below and submit your application to us. A member of our team will review it, and if you are selected you will be contacted for interview. Due to the volume of applications we receive, we are not always able to respond to those not selected for interview as quickly as we would like. If you do not hear from us regarding this role, but see other opportunities in the future you are interested in applying for, we will welcome your application then too. 

Snapshot of Responsibilities:

• Support various sales channels, as assigned, such as retail, distribution, public health, HCPs, pharmacists, laboratories, third party administrators, industry/professional associations, research, and academia.

• Review of industry, US and global, to identify and understand trends and shifts in the market and to identify new prospects, and new market opportunities.

• Maintain accurate pulse on competitive activity within target channels/markets such as landscape, positioning, and messaging, and be able to respond/adapt with urgency when needed, specifically being able to assess OraSure capabilities against competitors

• Provide feedback into product development and collaborate to create, launch, and track performance of product and service offerings in our markets

• Work with Sr. marketing manager to use market and customer insights to inform and develop the marketing strategies and annual marketing plan for the portfolio and targeted channels.

• Develop and align annual targeted marketing plan with yearly business goals, revenue budgets, and allocated marketing funds.

• Work with Sr. marketing manager, product management team and sales leadership to develop the targeted marketing plan that promotes the portfolio and leverages other company offerings to drive growth in existing accounts through cross-selling, where appropriate.

• Optimize and develop sales tools and product positioning by market (e.g., competitive positioning, values, and benefits statements, including evidence required to support)

• Manage the development of highly effective advertising and marketing campaigns across multiple channels and creative formats (email, website, social media, webinars etc.) and target audience segments.

• Develop and drive campaign management in alignment with budget allocations, to maximize awareness, lead generation and client acquisition programs across multiple channels.

• Work with the appropriate sales teams regarding planning and execution of marketing deliverables to maximize lead generation, thought leadership and demand for products / services.

• Work with cross functional team to create content for marketing collateral and other market specific sales support materials (web content, data sheets, FAQ, qualifying tools, RFP responses, advertorials, blog content nurture campaign content) and manage the workflow from concept to regulatory approval in accordance with established procedures.

• Collaborate cross functionally to train sales and channel partner sales force(s) regarding products, messaging, target markets/audiences.

• Work with the digital marketing team to deploy campaigns and measure KPI’s including the acquisition, retention, and development of target customers, including lead generation, nurturing, and marketing analytics and ROI to improve the effectiveness of current/future initiatives.

• Work with the web development team and our channel partners to analyze web content and traffic to make recommendations for SEO improvements, including updates to outdated content.

• Develop strategic plan and presence for relevant tradeshows and industry events. Travel as required for tradeshows, industry, and partner meetings.

• Responsible for all aspects of product marketing, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring outcomes

• Establish and articulate project scope, strategy, and objectives (including KPIs) to internal clients, production team and key leadership.

What You Bring:

• Bachelor's degree in Business or the Sciences is required

• Job experience in the DIAGNOSTICS and/or LIFE SCIENCES industries is required

• 4+ years related work experience in a marketing or product marketing role

• Advanced computer literacy skills particularly with MS Office and online applications.

• Experience driving marketing programs and business innovation.

• Experience working in highly matrixed, complex organization with aggressive goals and timelines.

• Strong interpersonal skills and ability to work effectively with internal and external stakeholders.

• Strong technical knowledge and ability to interact with scientific community, customers, channel partners.

• Strong presentation and communication skills.

• Strong time management, project management, and organizational skills with experience working in a deadline driven work environment and the ability to manage multiple projects simultaneously.

• Demonstrate excellent communication skills (listening, copywriting, proofreading and presenting) and the ability to clearly ad convincingly present and position ideas and concepts.

• A strong attention to detail, demonstrated creativity and a sense of ownership for projects.

• Strong analytical skills to analyze marketing trends and make content recommendations that deliver on engagement metrics.

• A well-defined sense of diplomacy, including solid collaboration and communication skills.

• Travel throughout the U.S. and occasionally internationally.

The base salary range for this full-time position is $75,000 - $129,000 USD. In addition to base salary this position is eligible for participation in our annual bonus program. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our ranges are broad to account for differences in roles, performance, experience, skillsets, education and business needs and individual pay is determined by a variety of factors. We offer a comprehensive Total Rewards package, as noted below.

The OraSure family of companies encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate.  We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong. 

What we offer:  

- Tiered Medical PPO, EPO, Vision and Dental coverage  

- Disability and Life Insurance Benefits  

- Generous 401K plan and company-matching contributions  

- Highly competitive paid time-off  

- Maternity Leave and Parental Leave Coverage  

- Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired   

- Employee Assistance Program 

- Employee Service Recognition  

- Job-related Training Programs 

- Ability to participate in Teams, Committees, Events and Clubs 

- Depending on the role you may be eligible to work in a hybrid environment or fully remotely  

- Free Onsite Parking 

Please note, if the position you are applying for is a Contract position, some of the above listed components of the Total Rewards package may not apply.

Culture, People & Community 

The OraSure family of companies recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and the OraSure family of companies employees.  

- LIVE IT Committee – committed to creating an environment that embodies our values  

- All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and mentorship program 

- Wellness Committee empowers colleagues to make critical decisions to improve and protect health 

- Sustainability Committee aims to minimize impact on the environment 

- Social Committee who organize and run events for both remote and onsite employees, to create connection and community 

At the OraSure family of companies, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law with regard to any employment practices.  

The OraSure family of companies aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, the OraSure family of companies and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request.  If you require disability-related accommodation during the recruitment process, please contact Rebecca Zeleney at rebecca.zeleney@dnagenotek.com. The OraSure family of companies will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.