Sr Digital Strategist

Docker is a remote first company with employees across Europe and the Americas that simplifies the lives of developers who are making world-changing apps.  We raised our Series C funding in March 2022 for $105M at a $2.1B valuation. We continued to see exponential revenue growth last year.  Join us for a whale of a ride!

Summary of the role:

We are looking for a senior digital strategist that will be responsible for managing day-to-day operations of paid media campaigns and SEO efforts. 

The role requires strong analytical ability to measure the effects that paid campaign changes and web content optimizations have on impressions, clicks and other conversion metrics, and to articulate those results in terms of revenue impact. 

Why this is a great opportunity: 

• Join one of the best known brands in the developer ecosystem!

• Work with one of the best and most engaged user bases on the planet.

• Directly impact the results and performance of top of the funnel growth marketing programs executed globally

   

Responsibilities:

• Identify trends and insights in order to achieve maximum ROI across all paid and organic channels that hit pipeline acquisition and revenue goals. 

• Manage in house Google, LinkedIn and other Ad Platform campaigns

• Optimize website, copy and landing environment/Lead Forms/Landing Pages to drive results in organic and paid campaigns

• Perform ongoing keyword discovery, expansion and optimization including updating competitive sets assessments

• Develop and implement link building strategy

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and audiences

• Design and propose SEO experiments to test new techniques and strategies for growth

• Partner with Campaign Managers and Growth Operations in all aspects of campaign execution including nurturing leads, proper data flow, lead routing and lead scoring. 

Qualifications

• Proven SEO, SEM and PPC experience

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, Adobe, Etc.)

• Experience with bid management tools (e.g., Kenshoo)

• Working knowledge of HTML, CSS, etc. development and constraints including technical SEO

• Up-to-date with the latest trends and best practices in SEO and SEM

• Knowledge of ranking factors and search engine algorithms

What to expect in the first 60 days:

• Get to know the team, product, and our key personas.

• Understand the current SEO and SEM efforts

• Develop a comprehensive plan for our paid media and SEO campaigns

What to expect in the first year:

• Optimize ROI across paid media campaigns

• Improve SERP rankings for identified keywords 

Perks:

• Freedom and flexibility; fit your work around your life.

• Variety of virtual and in-person social events to build connections and have fun.

• Home office setup; we want you comfortable while you work.

• Generous maternity and parental leave.

• Technology stipend equivalent to $100 net/month.

• Flexible PTO plan that encourages you to take time to do the things you enjoy.

• Whaleness Days: a companywide day off each month.

• Quarterly, company-wide hackathons.

• Training stipend for conferences, courses, and classes.

• Stock Options; we are a growing start-up and want all employees to have a share in the success of the company.

• Docker Swag.

• Medical benefits, retirement and holidays vary by country.

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we

CA/NY/Boulder, CO/Denver, CO  $140,000 - $200,000

Colorado $129,000 - $181,000

*salary range can change depending on the level

Due to the remote nature of this role, we are unable to provide visa sponsorship.