Growth Marketing Manager at Drip

At Drip, we believe that every brand should have the tools to build trusting and lasting customer relationships through personalized, nurturing communication and engagement. Discover more about Drip and how we empower independent brands to grow beyond their wildest dreams.

Visit our Careers Page to learn more about our story, meet our team, and explore the benefits of joining us. At Drip, we don’t just value diversity—we believe it’s a source of strength that drives innovation. Explore more about our culture here.

About the opportunity:

The Growth Marketing Manager is responsible for attracting an audience to Drip and driving conversion of new customers through relentless experimentation. The primary responsibility is driving more high value trials and demos.

This role is critical to the success of Drip and in growing our customer base.

Responsibilities:

• Test and validate new acquisition channels and regularly report on their performance. 

• Create and lead marketing campaigns end-to-end that will drive qualified leads to our sales team.

• Drive co-marketing campaigns with Drip’s technology partners to bring in MQLs.

• Build and maintain sales enablement materials that will set our sales team up for success in prospecting and sales conversations. 

• Actively oversee our paid advertising channels and ensure optimal performance. 

• Manage freelance content resources to support growth goals.

• Build dashboards, visualizations, and regularly monitor performance data to identify fluctuations and report on targets with the ability to identify key performance drivers.

Who You Are:

• You’re a creative and strategic thinker with the ability to generate new ideas for growing our marketing channels.

• You have a holistic approach to marketing: You understand how all channels work together.

• You have a strong sense of ownership in areas of responsibility.

• You’re self-driven.

• You’re excited and motivated by meeting and exceeding your goals. 

• You are continually seeking improvement and ways to better your skills. 

• You have a “test fast, iterate, and scale” mindset: You are not afraid of making decisions and know when to stop or go all-in on a campaign.

• You have the ability and confidence to define your work: You can scope projects, follow through, and lead projects you’re assigned to.

Requirements: 

• 4+ years of experience 

• Have deep knowledge of marketing tools like Hubspot, Google Analytics, Google Ads, Google Search Console, etc.

• Able to collaborate with both the US and EU teams when needed:

  • EU - willing to work until 6pm Central European Time (GMT+2)

  • US/MX - willing to start work as early as 6am Eastern Time (GMT -4)

Our Interview Process:

• Apply, nice to meet you!

• Phone Screen with our People Team - 30min

• Zoom Video Screen with the hiring manager- 45min

• Team Interview - A chance to meet with other members of the team while you learn more about Drip. This will be around 3 hours through Zoom Video.

• Team Debrief, we will meet to discuss openly about our conversations and share feedback for the hiring manager's final decision. Regardless of outcome, every candidate will get an update from Drip on their interview status quickly.

• Offer, we will call the candidate that we hope will be the next Dripster hire!

What we offer: 

• Competitive pay and benefits

• Challenging and meaningful problems to solve - you will invariably make a difference and impact

• The chance to learn from some of the best people in the business, including our wildly talented and in-touch leadership team

• A vibrant and devoted team, who still finds time for fun Digital first culture - many of our team members work remotely. We have a hub in Minneapolis, MN and a European Hub in Aarhus, Denmark for in person collaboration.

• Finally, just good humans...no jerks!

Working for a successful early-stage tech company is something we consider to be a unique and exciting opportunity. As a part of the team  you’ll work hard and encounter exciting challenges and adventures along the way. Our positions come with some pretty amazing advantages, opportunities, and fulfillment. So bring your best self and your strongest oars to the Drip crew boat, and we'll bring some pretty great stuff in return. 

Drip is an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s individualities and honor their unique strengths from all different walks of life. We embrace diversity of perspective and ideas which leads to people’s growth, product innovation and ultimately a successful business.