At Element451, we're building the AI platform that moves every student forward. Our platform takes action across the entire student journey, from prospect to success, so colleges and universities can deliver better enrollment and student outcomes. We have two product lines, Element AI CRM and the Bolt Agent Platform, and a team of 120+ people around the globe, backed by a $175M investment from PSG to scale our mission.

The Role

As our Brand & Marketing Designer, you'll own how Element451 looks and feels everywhere our brand shows up. You'll steward our brand design system, bring our AI story to life through clear and memorable visuals, and give every team the tools to stay on brand. You'll be a creative partner to marketing, product, sales, and leadership, and direct the outside partners who extend our team. This is a hands-on, high-ownership role for a designer who cares as much about systems as craft.

What You'll Own

Brand & Identity

Own and evolve the Element451 brand design system, and set the quality bar for everything external-facing.
Build templates, tools, and AI skills that help teams across the company create on-brand work on their own.
Partner with the product team to create a visual product hierarchy that carries across all of our assets.

Web & Digital

Own the design of our website, social channels, email, and other digital properties.
Serve as the in-house design partner to our web development agency.
Design landing pages and paid creative for campaigns, gated content, and product launches.

Product Marketing & Sales Enablement

Partner with product marketing to bring launches to life through product visuals, launch creative, and feature pages.
Turn complex AI and product concepts into clear diagrams, product shots, and visual stories.
Own the visual design of our sales deck and sales collateral.

Events

Own the visual identity of Engage, our flagship conference, and the events under the Engage umbrella.
Design booth environments, print, and swag for industry conferences.

Video & Motion

Build and maintain a motion design system that keeps our brand consistent in every video.
Create motion graphics, animated product screens, and short-form social video.
Partner with video production teams on graphics packages from concept through final cut.

What You'll Bring

Required

5 to 10 years of brand or marketing design experience, ideally in B2B SaaS or technology.
A portfolio that shows range, craft, and systems thinking.
Experience building brand systems and templates that scale across channels and teams.
Experience contributing to a rebrand or brand refresh.
Ability to turn complex technical ideas into clear visuals.
Hands-on motion design and short-form video editing skills.
Experience working with developers or web agencies to ship polished pages.
Experience managing outside creative partners.
Comfort with AI-assisted design workflows, and good judgment about where AI helps and where it doesn't.

Nice to Have

Higher education experience.
Experience with HubSpot and common CMS platforms.
Experience with Notion.
Lottie, Jitter, or Rive for lightweight animation.
Frame.io or similar video review tools.

Tools You'll Use

Design: Figma, Adobe Illustrator, Photoshop, InDesign, and Canva.
Motion and video: After Effects and Premiere Pro.
Presentations: PowerPoint and Google Slides.
AI: design tools such as Claude, Adobe Firefly, or Midjourney.

Your Portfolio

We care about how you think as much as what you make. Please include examples of a brand or identity system you built or extended, B2B marketing work across web, campaigns, sales materials, and software, complex ideas made clear through diagrams or motion, and templates or guidelines that helped non-designers create on-brand work.

Brand & Marketing Designer