Senior Director, Paid Media

First Media is a Top 10 social media publishing & marketing company at the intersection of content and commerce and driving the shoppable content revolution. Based in Los Angeles, with over 200 employees, 180 million fans, and over 1.5 billion monthly views, we’re a powerhouse of creative strategy, production, omnichannel distribution, and data. We use a proprietary formula to drive real-world action across our brands, So Yummy, Blossom, Blusher, and BabyFirst.  

First Media’s Performance Marketing division develops engaging, relatable video content for a modern-day opt-in viewer, specializing in new and iterative DR video ads that drive massive scale for our partners. We provide our clients with customized digital storytelling production that is narrative, data-driven, and beautifully executed, all leveraged with the most innovative AI-driven algorithms and tools. With our triple-threat experts in digital publishing, adtech, and performance, we’re uniquely positioned in today’s marketplace.

We’re looking for a growth-obsessed, collaborative Senior Director of our Paid Media department. Reporting to our SVP, Performance Marketing, you’ll lead and develop our Paid Media team and collaborate with talented colleagues and teams across Product, Client Management, Creative, and Business Intelligence.

The ideal candidate has: 

• Deep experience in the Performance Marketing space within an agency or in-house, managing large-scale, conversion-focused direct response accounts 

• A successful people manager with the ability to lead, develop, and grow a team, with success in employee motivation, engagement, up-scaling skills,  satisfaction, and retention

• Ability to develop and implement new processes and structures for growing teams to increase efficiency with scale 

• Highly skilled in developing and optimizing paid campaigns across all established and emerging social platforms (Facebook, Instagram, TikTok, Snap, YouTube, Pinterest, etc.)

• A deep understanding of the interconnected relationship between creative, performance, and budget requirements across major social platforms

• Ability to prioritize, manage, and delegate multiple campaigns in a fast-paced team setting

• An engaging, collaborative communicator able to simply distill complex information into achievable tasks and outcomes 

• Solutions-oriented, able to come up with new ways to iterate and test as well as ideate new ways to continue to build our book of business 

• A collaborative relationship builder with clients, partners, and staff who inspires trust in others and exhibits calm and composure under pressure

• 10+ years of relevant experience preferred 

• A Bachelor’s degree or equivalent experience in a related field or discipline

First Media provides competitive compensation and benefits, including top-shelf health insurance packages (medical, dental, and vision insurance), unlimited PTO, 401K employer matching, and so much more. 

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.