Sales Director - Independent Grocers

About the Role

Flashfood is on a mission to eliminate food waste at the retail level by connecting shoppers with discounted groceries nearing their best-before date. We partner with grocers across North America to help them recapture value from unsold food—while making groceries more affordable for consumers.

We’re looking for a Director of Independent Grocer Sales to lead the charge in growing our presence across independent and regional grocery banners. You’ll be responsible for closing new business, mentoring a team of sellers, and building out the next wave of growth for our Independent Grocer vertical. You will report to our VP of Revenue and work closely with our go-to-market and customer success teams to scale impact through strategic execution.

This is a high-impact, high-visibility role for a resourceful leader who thrives in a fast-paced environment, knows how to sell into SMB and mid-market grocery chains, and can build a team to match their ambition.

What You’ll Do

• Own and drive sales growth across independent and regional grocers in North America
  
  

• Personally prospect, pitch, and close key accounts to model excellence for your team
  
  

• Train, coach, and mentor a team of sellers at various stages of development
  
  

• Develop scalable playbooks and sales strategies that can grow with the team
  
  

• Collaborate cross-functionally with Marketing, Product, and Customer Success to refine value propositions and unlock vertical-specific opportunities
  
  

• Track performance, set targets, and drive execution across your pipeline
  
  

• Deliver accurate forecasts and progress reporting to senior leadership
  
  

• Build and advocate for the next phase of team growth as we hit key milestones
  

About You

• 8+ years of experience in B2B sales, with at least 3 years in sales leadership roles
  
  

• Deep experience selling into independent or regional grocery businesses
  
  

• Background in marketplace, logistics, or foodtech companies like Instacart, DoorDash, UberEats, Mercato, or similar
  
  

• Proven ability to lead by example—your team learns from watching you close deals
  
  

• Experience hiring, developing, and retaining high-performing sales talent
  
  

• Strong strategic thinking—you can zoom out to identify root problems and zoom in to take decisive action
  
  

• Exceptional communicator and team collaborator who thrives in a startup environment
  
  

• Data-savvy: You know how to use insights to manage performance and improve conversion
  

What Success Looks Like

• Closed business that meets or exceeds quarterly revenue goals
  
  

• Measurable growth in our Independent Grocer vertical over 6–12 months
  
  

• High-performing and engaged sales team with low attrition
  
  

• Playbooks and processes that lay the foundation for long-term scale
  

Why Join Flashfood?

You’ll join a mission-driven team that’s tackling a $1 trillion problem. We’re scrappy, ambitious, and passionate about delivering real-world impact. Plus, we offer:

• Competitive compensation and equity
  
  

• Comprehensive health benefits
  
  

• Flexible, remote-first work culture
  
  

• A chance to shape the future of a fast-growing startup solving a massive societal challenge