Customer Marketing Specialist

Are you passionate about creating genuine experiences that excite customers, build brand advocacy, and amplify customer marketing initiatives? If so, you could be a great fit for our Customer Marketing Specialist role. 

We are looking for someone to strengthen our relationships with Fleetio customers through engaging marketing campaigns that drive customer retention and expansion. You’ll also work to increase customer advocacy by creating a strong community of loyal brand enthusiasts who will help shape the future of our fleet maintenance management software.

The Customer Marketing Specialist is responsible for partnering with other Fleetio stakeholders including Customer Success, Product Marketing, Sales, PR, and our Content team to maintain   and execute customer marketing campaigns and advocacy programs. You’ll leverage methods to deploy customer marketing initiatives including email campaigns, social outreach, online communities, content development, surveys, gamification, and more. You should love being part of a team and believe that “if one wins we all win.” 

To be successful in this position, you will need a strong marketing background and experience building lasting customer relationships, as well as working across multiple teams and understanding how the mechanics of each team impacts customer marketing.  

Looking to take the next step in your career with a team of seasoned marketers while looking to make a big impact within a fast-growing company? If so then we look forward to hearing from you. 

A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $144M in Series C in June of 2023 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

Your Impact

• Expand the company's customer marketing program through executing marketing campaigns that have a measurable impact on increasing adoption and driving cross-sell and upsell opportunities.

• Maintain customer advocacy programs that create enthusiasm, brand loyalty, and customer stickiness. Help recruit new customer advocates to participate in activities that align with our go-to market strategy. 

• Plan Customer Advisory Board activities, including recruiting members, arranging virtual and in-person events, and managing follow-up communications.

• Ensure Fleetio’s company profile on third-party review sites accurately highlights company solutions and features. Execute review campaigns that bolster our presence in the industry and increase review ratings. 

• Coordinate the execution of our monthly customer newsletter by working with other departments to gather relevant articles, create design assets, set up email templates, and deliver reporting metrics. 

• Consult with key stakeholders to identify gaps and areas of improvement in our customer journey. Work together to enhance communications and deliver moments that matter to our customers.

• Conduct ad-hoc analyses as needed to identify industry trends and insights, stay up-to-date on competitor strategies, and deep dive into customer pain points to continuously improve our customer marketing approaches. 

• Collaborate with key stakeholders to help implement and maintain an online customer community that fosters communication amongst customers, encourages and incentivizes engagement in advocacy activities, and deepens customer loyalty.

• Assist with the development of surveys to gauge customer satisfaction and create publishable content (testimonials, stats, and case studies) that provide social proof of success with Fleetio.

• Maintain a library of up-to-date customer advocates and sales references. Coordinate and field requests from other departments for speakers, referrals, and references. 

• Work with contributing teams (content, creative, product marketing, and business operations) to “pull it all together” to launch customer marketing campaigns and promote participation in advocacy activities.

Your Experience

• Exceptional interpersonal and communication skills with the ability to influence and excite customers and internal stakeholders

• Bachelor’s degree in communication, digital marketing or related fields

• A minimum of 3 years of related customer marketing experience

• Background in customer service or customer success a plus

• Creative thinking and problem-solving skills

• Strong project management skills with ability to manage multiple initiatives simultaneously

• Hands-on experience with Salesforce, community management software, and Gainsight is a plus.

• Familiarity with social media and digital marketing strategies

• A good understanding of current customer marketing trends

• Big picture thinker with the marketing savvy to ‘proof’ the final product for excellence before we deploy

Benefits

• Multiple health/dental coverage options

• Vision insurance

• Incentive stock options

• 401(k) match of 4%

• PTO - 4 weeks

• 12 company holidays + 2 floating holidays

• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)

• FSA & HSA options

• Short and long term disability (short term 100% paid)

• Community service funds

• Professional development funds

• Wellbeing fund - $150 quarterly

• Business expense stipend- $125 quarterly

• Mac laptop + new hire equipment stipend

• Remote working friendly since 2012 #LI-REMOTE

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.