Demand Generation Manager

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $380M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $5.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity 

Reporting to the Director of Marketing, you will manage and own the B2B demand generation strategy for the Law Enforcement segment. Executing end-to-end marketing campaigns to increase awareness, and drive pipeline and revenue growth. We’re looking for candidates with a strong record of creating, testing, and driving demand through a variety of strategies and tactics, including integrated campaigns, account based marketing, partnerships, content syndication, emails, webinars, and more. You will work across the marketing and revenue organization, partnering with sales, product marketing, content, email marketing, and marketing ops. This person should be a self starter, well-organized, a great communicator and listener, with the ability to keep our customer’s perspective at the forefront of all strategic marketing initiatives.

• Develop and oversee end-to-end integrated marketing campaigns specifically tailored to our public sector audience. Your expertise will drive these campaigns from initial concept to execution, ensuring they resonate with our target market.

• Experiment with and manage a diverse range of demand generation efforts, including lead buys, sponsored newsletters, webinars, content syndication, ABM and more. Your creative approach to distribution will increase our reach and drive more pipeline.

• Work in tandem with our brand and content teams to find and develop new methods of content distribution, enhancing the visibility and engagement of our material.

• Ensure accurate tracking and reporting of marketing campaigns. Your analytical skills will translate data into actionable insights, driving continuous improvement and learning.

• Engage with multiple partners on our marketing and revenue teams, including the field marketing team, product marketing, public relations, email marketing, performance marketing, and content team. Your role is pivotal in aligning and coordinating these teams for integrated campaigns.

• Utilize your creative abilities to craft compelling emails, landing pages, ad copy, and marketing content that speaks directly to our audience.

• Collaborate closely with sales and revenue teams to target specific accounts, personas, and contacts, ensuring that our marketing efforts are finely tuned to our market’s needs.

• Deeply understand Flock Safety’s products and the customer journey within the public safety vertical, becoming an advocate and expert in our offerings.

The Skillset 

• 3+ years of proven experience in demand generation.

• Experience in multi-channel demand generation, applying a diverse range of campaign strategies, including ABM, paid media, email, webinars, and content syndication, with measurable results.

• Strong skills in content syndication and understanding how to maximize the reach and impact of content across various channels.

• Strong analytical skills to measure campaign effectiveness and drive continuous improvement.

• Strong communication skills that enable you to form strong partnerships across teams and disciplines.

• Creative problem-solving abilities with a results-oriented mindset. You thrive as a self-starter in fast-paced environments, eager to take the initiative.

• Understanding of the B2B lead funnel, adept at driving conversions and managing targets from account identification to closing.

• Exceptional cross-functional collaboration skills, with the ability to work seamlessly with sales and marketing teams, managing complex projects to successful completion.

Bonus

• Strong copywriting skills

• Experience marketing to the public sector such as law enforcement agencies.

• Familiarity with Salesforce reporting

• Familiarity with an ABM platform (e.g. 6Sense / Demandbase / Etc)

• Familiarity with Marketo

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Law Enforcement Demand Gen Manager at Flock Safety. 

The First 30 Days

At the end of 30 days, you understand the current state of demand generation for the Law Enforcement vertical (Local & Majors segments) and have taken ownership of demand gen activities.

• Conduct an in-depth review of current demand generation marketing programs and campaign performance for the Law Enforcement vertical.

• Meet with stakeholders to understand current pain points, consolidate findings, and review with the team.

• Take ownership of the current demand gen project queue in partnership with other key stakeholders such as the PMM team and execute on outstanding projects.

• Create a demand gen campaign brief for the local / majors integrated campaign.

• Review and refresh the current LE nurture campaigns for Local and Majors.

• Develop an initial demand gen strategy outline for LE Local and Majors, and review for feedback.

The First 60 Days 

At the end of 60 Days, you should be executing on your demand gen strategy and starting to see metrics moving in a positive direction.

• Launch your first integrated campaign for the Local / Majors segments.

• Execute on your proposed demand generation strategy, focusing on the top 2 high-impact initiatives.

• Refresh the email copy for law enforcement nurtures and fill in any missing gaps

• Your first integrated campaign is generating pipeline.

90 Days & Beyond 

At the end of 90 Days, you are executing on your demand gen strategy for Local and Majors, implementing improvements, and seeing tangible results.

• Create a demand gen roadmap for the next 3 to 6 months, outlining potential market opportunities and challenges.

• Hit the quarterly marketing pipeline targets, and ensure your campaigns are consistently generating pipeline.

• Develop and implement a reporting dashboard that tracks KPIs, trends, and insights that is shareable with cross-functional partners (sales, PMM, content, etc.).

• Continuously monitor and analyze the impact of your campaigns on the pipeline. Review, iterate, and test different approaches as necessary.

• Hold regular meetings with stakeholders to report on progress, discuss campaign performance, and gather feedback.

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. 

3. The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day. 

4. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 

5. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

The Perks 

💰 Salary & Equity: In this role, you’ll receive a starting salary of $115,000 - $145,000 as well as stock options

🌴 Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️ Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪 Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2024, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠 Mental Health: All employees receive an annual subscription to Headspace.

💖 Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸 Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚 ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻 WFH Stipend: $150 per month to cover the costs of working from home.

📚 Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠 Home Office Stipend: A one-time $750 to help you create your dream office.

🐾 Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies. 

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.