ABOUT FREED

Clinicians are the heart of our healthcare system, but they are struggling more than ever. Overworked, underpaid, and burdened with administrative tasks, clinician burnout and shortages are at an all-time high. At Freed, we believe that we can reverse this trend by building products that combine absolute clinician obsession with the latest AI technologies.

Freed is a revolutionary platform that automatically generates medical documentation for clinicians, freeing them to focus on what really matters - their patients. Since our launch in mid-May 2023, we've experienced exponential growth and received an overwhelmingly positive response from the clinician community:

Over 10,000 paying customers and $10M in ARR
Over 35,000 patient encounters daily

We invite you to explore our testimonials page to see the incredible impact Freed is making in the healthcare industry.

ABOUT THE ROLE

As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies.

HOW YOU’LL HAVE IMPACT

Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.

WHAT YOU’LL BRING

6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
Deep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systems.
Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
Ability to work collaboratively in a fast-paced environment.
Skilled in project management, capable of managing multiple projects and excelling in prioritization.
Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.

NICE TO HAVES

Familiarity with healthcare or health technology industries.
Experience with AI-powered solutions or technologies.
Knowledge of emerging marketing tools and technologies.

WHAT WE WILL BRING

Competitive salary and equity in a high-growth company.
Opportunity to make an immediate impact.
Medical, dental, and vision benefits for US-based employees.
Unlimited PTO.
Company-sponsored annual retreats.
A collaborative, asynchronous remote-first environment.

Senior Lifecycle Marketing Manager