Demand Generation Lead

Freshy, a leading NY- and DC-based WordPress web design agency, is looking to hire a remote, full-time demand generation lead

Roles and responsibilities

• Strategy development: Develop and execute a comprehensive demand generation strategy aligned with overall business goals, focusing on lead generation, customer acquisition, and revenue growth.

• Team leadership: Build and lead a team of demand generation professionals, including campaign managers and marketing automation experts.

• Lead nurturing and conversion: Develop segmentation frameworks and lead nurturing programs that guide and accelerate prospects through the buyer’s journey, leveraging marketing automation tools to deliver personalized and relevant content that drives engagement and conversion via optimal mix of self-serve and sales-assisted buying motions.

• Data-driven decision making: Monitor, analyze, and report on program performance, leveraging data insights to optimize campaigns, improve conversion rates, and identify new growth opportunities.

• Technology utilization: Maximize use of marketing technology platforms and tools to streamline processes, enhance tracking and attribution, and improve overall campaign performance.

• Testing and optimization: Continuously test and refine campaign elements, messaging, and channels to identify the most effective tactics and iterate on strategies for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.

• Proven experience (7+ years) in a senior demand generation role within a technology or software company.

• Strong leadership and team management skills, with the ability to motivate and develop team members.

• Demonstrated success in planning, executing, and optimizing demand generation programs that drive lead generation and revenue growth.

• Proficiency in marketing platforms.

• Excellent analytical skills and a data-driven approach to decision-making.

• Exceptional project management abilities and attention to detail.

• Strong understanding of digital marketing trends and emerging technologies.

• Excellent written and verbal communication skills.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

• A strategic thinker with the ability to translate high-level goals into actionable plans.

Benefits

• 401(k)

• Flexible schedule

• Paid time off

• Hardware stipend

Salary

• Compensation commensurate with experience, skills, and location of candidate.

Location

• This is a remote work position with working hours based on Eastern Time Zone (ET)