Growth Strategist

Company Overview:

At Function Health, our mission is to empower individuals to take control of their health. Through our innovative platform, we offer comprehensive health insights through over 100+ lab tests, tracking health changes over time, and providing actionable, easy-to-understand results all made affordable and accessible to everyone.

Our leadership doesn't just talk the talk; they've been at the helm of technological innovation and medical excellence. Led by tech visionaries and the esteemed Dr. Mark Hyman of Cleveland Clinic fame—a 15-time New York Times bestselling author—our team is a dynamic blend of pioneering spirits and medical mavericks. As we gear up for our next phase of growth, we're on the lookout for exceptional talent to join our ranks.

We're calling all innovators, disruptors, and those with a penchant for challenging the status quo to join us. Our technical leadership boasts alumni from the ranks of Google Research, where they spearheaded machine learning initiatives that have been deployed at an unprecedented scale. If you're drawn to the idea of leveraging technology to make a tangible difference in people's lives and have the skills to contribute to a platform that's changing the face of healthcare, Function Health is where you can leave your mark. Let's redefine health care together, one innovation at a time.

Role:

We are seeking a creative and passionate Growth Strategist to join our team. You will work with our Marketing teams to lead creative testing, experimentation, and audience research to optimize paid media performance. This role is responsible for designing structured testing frameworks, generating insights from data, and working cross-functionally to iterate on winning ad creative and messaging. You will collaborate with media buyers, creative teams, and others to refine performance-driven creative strategies and scale successful concepts.

The ideal candidate is comfortable working through ambiguity, complex data visualization, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.

Applicants seeking an easy job, a big corporation, a slow pace, or predictable 9-to-5 hours need not apply. This role requires energy, talent, and a genuine passion for Function's mission.

Key Responsibilities:

• Own the creative and audience testing roadmap, continuously iterating on messaging, visuals, and funnel strategies.

• Launch and manage select paid media campaigns to validate creative concepts before scaling.

• Own the creative experimentation lifecycle and lead the development, execution, and reporting of A/B and multivariate tests across paid media channels (Meta, Google, TikTok, YouTube, Haus etc.).

• Partner with media buyers and creative teams to align creative efforts with media buying strategies, ensuring ads are optimized for conversion at scale.

• Analyze Performance data, iterate, and use performance data to refine messaging, visuals, and audience targeting strategies; identify winning creative trends.

• Leverage data-backed decision making in working with analytics teams to establish benchmarks for creative performance (CTR, CVR, CPA reduction, etc.).

• Stay ahead of creative trends, ad platform changes, and emerging media formats to continuously test and improve creative strategies.

Qualifications/Skills:

• 4+ years in growth marketing, paid media strategy, or creative optimization, ideally in a DTC, e-commerce, or subscription-based business.

• Strong analytical mindset with hands-on experience in A/B testing, CRO (Conversion Rate Optimization), and ad creative experimentation.

• Deep familiarity with ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.) and audience segmentation strategies.

• Experience working cross-functionally with creative teams, copywriters, and designers to develop high-performing ad creative.

• Proven ability to interpret data and translate insights into actionable creative strategies.

• Hands-on experience setting up, optimizing, and reporting on paid media campaigns.

To be a strong fit you also need:

• Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move projects forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.

• Entrepreneurial Spirit: Strong adaptability to changing business needs with a knack for building and optimizing processes. Your entrepreneurial mindset will be crucial in navigating the dynamic landscape of our industry, ensuring our platform remains competitive and responsive to user needs.

• Communication and Accountability: Strong communication skills with a proven track record of meeting tight deadlines in a fast-paced environment.

• Remote Work Adaptability: Comfort with remote work environments, demonstrating the ability to stay productive and connected with the team irrespective of physical location.

• Continuous Improvement: A willingness to question assumptions and a commitment to continuous improvement. Your openness to feedback and dedication to personal and professional growth will contribute significantly to our collective success.

Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.

Nice-to-Have Skills and Experiences:

While the core competencies are essential, the following qualifications will distinguish exceptional candidates:

• Start-Up Experience: We highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.

• Familiarity with Health Technologies: Knowledge of or experience with popular health technologies, such as Oura, Whoop, Apple Watch, and CGMs (Continuous Glucose Monitors). An interest in or experience with health and wellness technologies suggests a passion for leveraging technology to improve personal and community health outcomes.

• Experience in Motion is a plus

Why You'll Love Working With Us:

• Empowerment in Your Role: Revel in the autonomy to handpick projects that resonate with your passion and expertise. Thrive in a supportive atmosphere where your independence is cherished, free from the constraints of micromanagement.

• Collaborative and Innovative Culture: Become part of a vibrant community that not only values but thrives on collaboration and innovation. Here, swift execution and the celebration of fresh ideas are the bedrock of our success.

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.

Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.

FAQ’s

• What is Function’s approach to remote work?

  • Function is 100% remote across the United States, from Austin to New York to San Francisco. We meet up in person on occasion.

• Who works at Function?

  • At Function, our expanding team boasts globally recognized leaders, including esteemed professionals like Dr. Hyman, and visionary executives such as Mike, Jonathan, Pranitha

• What’s the interview process like?

  • First, you’ll interact with our recruiters as an initial screening to go over your background and ensure a skills fit.

  • Second, you’ll have a quick intro call with the team lead. On this call, we’re looking to understand your interests, experience, and if you’re a culture fit.

  • Third, you'll meet with cross-functional partners who closely collaborate with this role.

  • Finally, we’ll follow up with an offer if it’s the right fit. 

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.