Virtual Marketing Manager/Admin (Remote)

At Genie Academy, we believe every child has unlimited potential. We fix the missing bricks in education so students build confidence, thrive, and get ahead. To grow our impact, we're seeking a Virtual Marketing Manager/Admin to lead our marketing engine end-to-end.

If you're a self-starter who thrives on strategy and execution, this role gives you the autonomy to build, measure, and scale campaigns that truly make a difference.

What You'll Do

• Own all marketing activities, campaigns, and reporting

• Manage SEO and local SEO agencies, content writers, and vendors

• Oversee paid campaigns on Facebook, Instagram, and Google; expand into TikTok/YouTube

• Run segmented email campaigns and direct mail through HubSpot

• Build workflows for lead nurturing and sales automation

• Track and report on KPIs: visitors, leads, cost per lead, ROAS

• Run ongoing tests across creatives, offers, and landing pages

• Collaborate with Sales & Operations to ensure smooth marketing-to-sales handoff

What We're Looking For

• 3+ years of marketing management experience (agency or in-house)

• Proficiency with HubSpot (marketing + sales automation)

• Experience managing vendors/freelancers

• Strong understanding of paid ads, SEO, and email campaigns

• Data-driven, comfortable with KPIs and analytics

• Excellent written and verbal communication skills

• Organized self-starter who thrives in a fast-paced environment

Success Looks Like

• 30% year-over-year growth in qualified leads

• ROAS 3.0 across paid campaigns

• CPL (Cost per Lead) consistently under $50

• Campaigns executed on time and aligned with sales goals

Why Join Us?

• Mission-driven: help kids unlock their potential

• Remote and flexible with real ownership

• Growth opportunity into Marketing Director as we expand

• A culture built on ownership, improvement, and doing the right thing

Compensation: Competitive base salary + performance bonuses tied to leads and ROI.

Location: Remote.

Apply with your resume and a short note about the most successful campaign you've ever managed.

Job type

Full Time