Digital Marketing Manager

Who we are:

GMS is the AI-driven communications solutions partner for Mobile Network Operators and enterprises globally. Our vision is to become the leading creator of value in the communication world. Together with our clients we identify growth opportunities and co-create secure, engaging AI-driven communications solutions that build trust between brands and their audiences, enabling next-generation customer experiences. We are the strategic partner of choice, ready to greenlight tomorrow.

What you’ll do:

• Develop and execute integrated demand generation campaigns utilizing multiple channels that deliver against lead generation objectives and support sustainable pipeline growth.

• Develop and implement Account Based Marketing (ABM) strategies.

• Define, manage, and optimize paid digital campaigns (SEM, display, retargeting).

• Work alongside the Social Media Manager to incorporate paid social channels (LinkedIn, Facebook) into campaigns.

• Work with the Marketing Operations Manager to ensure all campaigns can be effectively tracked and reported on, and appropriate dashboards are in place to assess campaign performance and ROI.

• Monitor and optimize campaigns and programs, use A/B testing strategies to continuously improve performance against key metrics (CPC, CTR, SEO, Open rates, funnel conversion rates, etc.)

• Partner with Product Marketing, Sales, Designers, and the Content Manager to define and develop all required campaign assets and content.

• Develop and build email cadences in HubSpot that are effective in engaging and nurturing target prospects until they are marketing qualified.

• Develop campaign landing pages and microsites in HubSpot as required to support campaign requirements.

• Define and manage SEM campaigns across multiple countries including identifying target keywords.

• Develop and manage evergreen campaigns that drive awareness of GMS and our key solutions and generate quality traffic to the GMS website.

• Engage with external marketing agencies and freelancers as required to ensure on-time on-budget execution of agreed campaigns.

What we expect:

• University degree in Marketing, Business, or a relevant field.

• 5+ years of proven B2B experience working as a Digital Marketing Manager or similar role in Tech, SaaS, or Telco industries.

• Hands-on experience using Marketing Automation and CRM tools (preferably HubSpot and Salesforce) and other tools such as ZoomInfo.

• Proven experience delivering integrated marketing campaigns and initiatives across multiple geographies.

• Strong knowledge of digital marketing techniques and approaches and experience developing, building, and monitoring paid campaigns.

• Able to plan and manage digital spending and campaign budgets in line with expected ROI.

• Strong project management skills, and experience working with PM tools such as JIRA and Miro.

• A collaborative working style and ability to effectively engage with colleagues and teams cross-functionally on projects and initiatives.

• A creative problem solver able to develop compelling plans and strategies.

• Commercially aware and used to engaging and partnering with sales and product teams to deliver results.

• Used to analyze and interpret data from a range of sources to inform decision-making and optimize campaigns and initiatives.

• Fluent in English with exceptional written and verbal communication skills.

What we offer:

• Multicultural & dynamic environment in fast-growing worldwide business.

• One-of-a-kind company culture – a mixture of open mindset, high dedication, striving for success, and team spirit.

• Professional team that is committed and stands for the highest standards of performance.

• Our values – Integrity, Agility, and Commitment – are vivid in day-to-day company activities.

• Customer-oriented culture with high respect for both internal and external customers.

• Competitive salary and bonus system.