Sr. Youtube Ads Specialist

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For A(n): Senior YouTube Ads Specialist (Media Buyer) who will be responsible for leading company YouTube media buying process from A to Z. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, scaling budgets while maintaining targeted KPI’s.

Location: Remote

What You’ll Be Doing:

• Develop, execute, and manage YouTube ad campaigns, maintaining a keen focus on optimizing
  spend for sales growth while achieving strict ROI targets.

• Routinely analyze campaign results and make agile adjustments to ensure continual alignment
  with our SCALE objectives.

Advanced Analytics and Forecasting

• Conduct deep-dive analyses of both our and competitors' offer performances to identify new optimization opportunities.

• Prepare, update, and maintain monthly/quarterly forecasts to track progress towards annual targets.

Creative Direction and Testing

• Drive the creation of innovative and high-converting ad creatives, collaborating with the
  creative departments.

•  Build and execute a rigorous testing schedule for ad creatives and targeting strategies to
  enhance campaign effectiveness.

Collaboration and Mentoring

• Conduct YouTube media buying training and experience sharing calls within the team.

• Regularly liaise with Offer Managers & creative team to improve cooperation and campaign
  outcomes.

• Lead innovation and improvement of GH team systems and advertiser campaign and launch
  flows for YouTube ads.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Openness and ability to learn new concepts and systems quickly.

• Proficient at managing multiple projects and able to organize, prioritize and structure
  workload.

•  Strong interpersonal, verbal and written skills.

• Self-motivated and a team player.

• Passion for the digital media space in health and wellness, personal development, and
  everything in between preferred.

• Proficiency in spreadsheets (Microsoft Excel and Google Docs).

• 5 years YouTube Ads campaign management experience

• 3 years of experience with Google Ads platform, bidding and targeting, keywords and audience research, and creative testing.

• Experience directly managing daily budget of a minimum of $20k per day with YouTube ads.

• Experience with leading team to craft compelling ad angles.

• Experience in Direct-To-Consumer Marketing

Golden Perks & Benefits: 

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.

• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.

• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.

• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.

• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.

• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.

• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $86,400-$115,200, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

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